[Sales Team] How To Create A Sales Team with Watchtower Protocol

How to create a sales team. In this video I want to show you the answer. Before to start, I want to introduce myself. I'm Corrado Fontana, I'm from Italy. I'm a specialist on creating sales team. I can do this by a protocol, a Watchtower protocol that I created by myself after 25 years inside the cult of the Jehovah's Witnesses. Jehovah's Witnesses is a cult in American cult that is famous because the members of this cult preach door by door all around the world. Almost around the world to 240 countries and for 8 million of people that are usually used to preach door by door without any paycheck, without money, buy free for free. So I've been a Jehovah's witness for 25 years and during this period I preached for free. And until the 2015 when I decided to get out from this cult because I didn't share the same values. So I decided to get out to exit from this cult. And after my exit, I became aware that the companies all around the world that need salespeople, sales agents have a wrong way of thinking when they think that the only thing that can move a salesperson to the result is money is the paycheck. Nothing more wrong than this kind of idea. Because after 25 years of experience, I can share my experience, my idea and my protocol. They watched our protocol and say to you that what move the people is not the money, but is your idea what you can share with them so that you can touch them emotionally inside their emotions. So in this video I want to share with you what you have to do to create your sales theme. First of all, when you will search for other information, you can find some blog posts, you can find some videos where people share any suggestion, any thought, where they tell to you. You will find some suggestion like you will need a CRM. You will need to identify the people, you will need to give them the the right product. You will need to give them a blah, blah, blah, blah blah sort of things. Well, I'm not saying that these kind of skills or suggestions are wrong, but before this you need to create some milestones. Before. Yeah, before. To create your sales team, you need to create some milestones. Before any other tools, any other kind of skills. You need to create something different. What precisely? The first thing that you need is to be clear, you need to be to clarify your way of thinking. What I mean with this? I mean that you need to understand why do you want a sales team? What is the reason that moves you to do this kind of choice, I mean, do you have an idea that you want to develop? Do you have an idea and you don't have yet a company, so you need someone that want to, that can sell for you your product, your idea, your service, or do you have a company? Are you an entrepreneur? So you have already a product, a service that you want to sell and you want to increase your money, you want to increase your clients new customers. And so you think that using a salesman or creating a sales team, you can create more sales, so more income and so more profits. You know, you have to ask to yourself, why do you wake up in the morning? What moves you in the morning to wake up and to open your company, to open the door of your shop, the door of your factory? What moves you is just the idea of the sales volume is because you can see some opportunities that you are not taking or is because you have a dream. I'm convinced that what moved you in the past to open your company was a dream. And you need to discover that that dream. You need to remember that dream. Because as the example of Martin Luther King or Leonida with Spartan City or Jesus Christ or Gandhi was a dream. Hitler himself had a dream. I mean, to move people, to move a crowd, you need a dream. You don't need money. If you look for, Sorry, if you notice the people on the stadium, on the football match, the soccer match, the NFL match, you can see people, the fans group that are claiming for their team and they are doing that for free. So I've been a Jehovah's Witnesses for free because I had the dream that someone else shared with me and installed it into my mind. So at the same point you need to understand why you are doing the entrepreneur, why you choose to open your company, why you're doing what you do. And this come a part of the product of the service. This come independently from the product or the service that you're going to sell or that you're selling because you know people. People has an instinct inside, an instinct that can let people understand who is the person in front of them, if he is lying or if he's a good person. Sincerely or. Sincerely. I don't know if it's wrong or right, the pronunciation. I'm Italian, so I'm doing my first English video because I want to go outside Italy to share my consultancy and my coaching on creating sales team. So I'm sorry for this. After that you understand why and before to find people, you need to create your vision. I mean, for creating Your vision. You have to remember your dream or create your dream for the first time and put it down on a sheet of paper. You need to write it down. As you are a movie director, like you're writing your movie, you write it down. So this will be a sort of movie that you will share with people. Consider that one of the most rich company in the world is the Disney company. Disney has one thing that no one else has or few companies has. How does Disney sells the ticket for Disneyland? How they use one thing. They use the vision. How? Through the movie imagineering. If you are subscribed to the Disney plus platform, you will see that there are several documentaries based on Disney inside. And one of most, one, most of the others is the best one to sell the tickets to Disneyland is imagineering on this documentary. That is wonderful in my opinion. And I want to invite you to see to watch it. You will see how they tell you a story, how they share the vision of Mr. Disney, Walt Disney. And this kind of sharing, it moves you in, inside of you internally. It moves your emotions. And they start it start to create in you the idea and the desire to go inside of this park or inside of one of the Disneylands parks. This is an idea that you can take to understand how to share my vision. I'm not saying that you have to create a documentary. I'm not saying this. Maybe yeah, it's good, it's a great idea. But I mean you have to be clear on what you want. Because you. You need to share this. You can share it through a book, you can share it through a movie. You can share it through the mouth by mouth. What on what people say, you can share it through brochures, you can share it through your website. You can share it through different tools. But first of all you need to create your vision. After you create your vision and before to find the salespeople, before to buy the CRM, before to blah blah blah. You have to move this vision and place it on a project. Yeah. If you want to understand how to create a project, I invite you to schedule a zoom video call with me. So I can give you a personal consultancy through. Through Internet. So you can share with me your need and I can share with you the solution that you can have to create everything. I mean you need to create a project that is a plan. I mean for project. A plan where you can detail or write in the best way possible. Everything. You need to realize that vision. Why the vision is so important? Because the people around the world does not dream People is inside all the problems that they have. Every person is overwhelmed from the problems, from the bad ideas that from news, from TV they receive. They are overwhelmed from the bad talks that they have with their partner, with the parents, with the relatives, with their friends. So people stop to dream. Every one of us start to dream when he's a kid and when he's a teen start to understand that maybe dreaming is not so easy. And when you are an adult, you have stopped to dream and you don't understand why did they stop to dream? You don't think about that because the mankind is not an aware person, is not an aware humankind mankind. He needs someone that helped me to move from point A to point B. So with your vision, you can move people from point A to point B. What is point A? The situation before to know you. What is point B? Point B is where you want to go and where you can take someone else if you do these two things. QUEEN D so the vision. I'm sorry, I shifted with Italia. The first thing is the vision. The second one is the project you did. I mean, you have done the 80% of your job or the entire work. Yeah. So after this, you can start to find salespeople, sales agents, and teach to them how to do their work or share with them what you expect from them, your goals, what you want to do, what you want to realize. Okay, so this is the most thing to do to create your sales team. After that, you need a product or service that obviously is necessary. And this product or service has to satisfy the client's needs, the customer needs, the people needs so that they can sell something that works and something that they can use to create more sales and to create good revenues, good reviews from the people and to create your brand, your brand identity. So first of all, vision, second project, third one, you need to create a brand. You are to valorize your brand. I don't. I mean, the brand is not the logo. The brand is not the graphic part. The brand is the awareness that people the market have about you. And for this maybe is better if I will create a new video on that. But you can find several books, several videos that shows you the brand. I mean, nothing is better than the personal brand. What they mean for personal brand. Most of people think that the logo is the brand is not. That is not the logo. Logo is rubbish. I mean, it's important obviously to have a good logo. But it's not for the logo that people buy from you, is not for the logo that people give you the Money. People gives you the money. People give you the money. The person give you the money. The customers give you the money because they. They understand that you have some power that you can share with them. You have something that you can share with them. And this something, this kind of thing has the possibility to move them from a point to another, to a better status symbol. I mean, social status, a better way of life, way of thinking. I mean, they can move from one point to the other. So the brand is this. The brand is what you share with people. And you can't have a brand that is good for everyone. You don't look good to everyone. I mean, I can't be like to everyone. For a lot of people, I will be a. A bad person. I will be not a friend, but an enemy. Yeah, it's obviously you don't like to everybody. Everybody. I don't like to everybody. So a brand is this. A brand has to create a separation between the good and the bad. But the bad is obviously is something that you avoid, something that is based on your values. In your values, you don't have the values for everyone. You have some values that will attract people with the same values and will create a distance with people that don't have the same values. Okay? A brand is this. The brand have to be this kind of quality to separate people. The best thing to do is to create a personal brand. What do you mean for. What do you mean for personal brand? I mean that everybody is able to produce your product, your service. In my case, you can find many solutions on creating a sales team. But no one will be like you. No one will be like me. No one is Corrado Fontana. No one will be like you. If you consider a famous people, many people can do or practice the martial arts. But Bruce Lee was only one. Many people can play soccer, but Cristiano Ronaldo is only one. I don't like soccer, but I know that he is famous. Many people can play NBA, but Michael Jordan is only one. This is the brand that you have to create because your vision is based on your values, your personal values. And in this case, your values is what you have to share with the crowd, with the market. You have to do your marketing with your values. Don't be afraid that someone will be hearted from you is normal. You can't be like to everybody. You have to have some enemies. Batman has the enemies. Joker, Double Face, okay? Superman has the enemies. Iron man, the Avengers have the enemies. It's natural, it's normal. Okay? So in the same time, the same situation is for you. So do we recap at the end? How can you create your sales team? As I told you find right people understanding the needs of the people buying a CRM or blah blah blah blah. They're not the main thing to do. Yeah, they add some skills, some tools that you will need. But before to create a sales team is not to have people around you that you have a sales team. You need to create some milestones that are your vision. You have to create your vision to write it down a sheet of paper. You need to create a project and you need to put these two things into a brand. Okay so I would like to read your opinion so invite you to write below on the comments part so I can reply to you personally. I will do that personally and subscribe to this channel to know more about the how to create a sales team on sales sales techniques because your comments will help me to produce more content and more quality content and putting your like preference on this video you will help me to be visible share with this video with the people that you think that could be helped from this content. I will be I will be glad to help as more people as possible and if you want to understand better how to create your sales team you can use the link below in the description and request and plan personal consultancy with me. I will glad to answer to your questions. Thank you for your attention and see you on next video. Bye.