Strategie Vincenti per Offerte Irresistibili
14 Dec 2024 · 1 min

0:42
Italian-language YouTube talk by Corrado Fontana giving practical guidance on structuring tiered offers and pricing to influence buyer psychology. He recommends presenting three options: (1) a very sparse, low-feature offer priced slightly below the target; (2) a mid-level offer that contains substantially more content and is priced a little below the desired sale price (the one you want customers to choose); and (3) an oversized premium offer with excessive content and a high price — a small share (~2%) may buy this for status/ego. The excerpt emphasizes psychological framing and content differentiation between tiers.
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