Short persuasive video by Daniel Fazio arguing that to scale a business you should copy exactly what other successful people are doing rather than constantly trying new outreach methods or split-testing, which he warns can lead to poor results. The piece emphasizes strict replication of currently working tactics and avoidance of experimentation.
Daniel Fazio
Here's the biggest secret people won't tell you about scaling a business. Only do what is already working for other people. You've probably tried hundreds of different ways of signing clients. New outreach strategies. Use this platform. Do this special AI bullshit, nonsense, trickery. Or what you could do is just find what other people who are signing clients right now are actively doing and copy it exactly with legitimately zero deviation from exactly how they're doing. Zero at all. Just do precisely only what it is that they are doing. The problem is that you find something and you start split testing it and you split test yourself all the way into poverty. Stop doing new things constantly. Just just do the things that already work. Don't do anything else.
