Short advice from Daniel Fazio on crafting effective calls to action: begin with a clear value proposition (what you're offering and the result for the customer), then restate that result as the call to action. The clip emphasizes that without a defined offer/result it’s difficult to write a strong CTA.
So what's the best call to action? And the answer is that it's actually going to stem from your offer. If you're having trouble coming up with, like, something to write in your call to action, like, you want to plug your offer in, like a story or something like that, if you don't have, like, a value proposition where it's like, I'm going to do this for you and get you this result, you're going to have a really tough time making a call to action. So start with the actual value proposition first. What is the thing you're selling, and what is the result that your client or customer should experience? And then it is a restatement of that result that is your call to action.
