David Boyle in the 'Rap to Riches' documentary, Channel 4

Step, step steps in a party like a OG party Jumping neighbors home Tell them don't waste my time if it ain' Millionaires sell music and billionaires sell products UK rap is a hidden economic success story. It's not talked about or understood or studied nearly enough. In the last five years, hip hop is the only genre in the UK that's grown year on year, the only genre to grow year on year. In that time, it's grabbing people's attention. It's the defining cultural force of our time. In the uk, you've got wretch, crept leisure, all following the path that's well trodden in the us. Building these businesses, building these brands, monetizing audiences way beyond music, building the culture. Just 3% of UK rap artists earn at least 50,000 pounds a year from their recorded music. Just 3% in the US. Dame Dash or Master P set the path many years ago, transitioning from recorded music to building products and brands and media companies as well as and in the uk, we're starting to see the start of that now.