$2.5M Faceless YouTube Secrets: How Devon Canup Makes Millions Without Showing His Face

What's up guys? We are back with another one and we've got Devon Canup. As I say it, Devin can up Devin Canup. And I misspelled it camp on like three things so that's hard. My bad. But Dev, who are you, sir?

Hey, yeah, my name is Devin Knop. I am the faceless YouTube final boss is what I've been called, I guess. But yeah, I don't know how I ended up in this world. But yeah, love building faceless YouTube channels. All social media at this point now like once you learn one thing it just carries over to everything. And yeah, here I am.

Yeah, 100%. So I want to go all the way back because like so our land is generally speaking most people listen to this is info coaching, it's agency kind of sass a lot of media buying world lead gen affiliate stuff like that. But faceless YouTube. I see Oliver X. I've had a lot of lead gen guys that I've talked to have been like interested in it and building them up because they view them as he's like passive and XYZ thing completely faceless and nobody knows. And I don't know that they are passive and I don't know that they are, you know, what are they? So how did you get into this? I made you send me some screenshots. So you sent me whatever a couple million and YouTube ad sense rev one.

Of the people in the comment section. I can't believe you had the scammer on the comments or his scammer on your podcast. We, yeah, I proved it with Ryan. So you have to take that up with Ryan for bringing this camera on.

I guess me you can go straight to his DMs if you don't believe it.

Yeah, I did a podcast with a 1 of 10. They're like a content strategy and then all everyone's like this guy's a scammer and he's like dude, he literally showed me his YouTube channels. What are you talking about? Yeah, it's crazy. I don't know, dude.

People are interesting. It's. It's hard to judge from mine. I mean all I can ask for is like XYZ of this and as long as it's going to follow my interest like I'm willing to do it. So explain it.

What is the flow?

So like how did you. I mean let's go all the way back. Let's go with where you started with this and then we can go into like the you know, the 101 of how you Run one of these. But how'd you get into this?

Yeah, yeah, yeah, yeah. And to like caveat off of like Ryan's like, dude, I've been hearing about this thing. You look at it on Google Trends right now and it's definitely doing like a hockey stick right now. If you look at the trend of YouTube automation, it's basically kind of become an econ back in like whatever, 2016.

Yeah, they just changed all this stuff to make it so people aren't getting monetized or getting removed if they don't have original content and that's not them in it and all that. So there's a whole different.

Yeah, it's, it's in a weird drama world right now for sure. So my story, dude, I don't, dude, I don't know how the hell I ended up here. I think I just put one foot in front of the other failure out to failure. And then eventually, you know, you just end up doing something like you're in like the fitness world. Dude, I would love to hear like that freaking story of how you got into that. You know, it's probably Talk to your 16 year old self and you probably wouldn't have been like, yeah, dude, I'm running fitness, fitness businesses for ladies or something, you know, you probably wouldn't have been. Yeah, literally. So that was me with YouTube. Like I was going to go to school, computer science major, playing baseball in college. I was going to do computer science my entire life. Ended up doing a sales job and door to door sales, like selling vacuum cleaners in people's houses. And of course when you're doing a sales job, you meet a bunch of people that are like hustlers trying to figure out all sorts of ways of making money. And they told me I needed a side hustle. So, so where did I go? I went on YouTube.com and started looking up side hustles. And then that led me down a rabbit hole. Found out a list of 101 side hustles. None of them was YouTube, by the way. I found real estate and I was like, oh, there's this real estate wholesaling business or whatever. I was just like, I don't know, start a business. And then that led me over to where I was like, okay, how do you wholesale real estate? Then you just look it up on YouTube. And then I was like, oh shit, here's a video guy explaining it. So I ended up flipping a few houses and I learned everything from YouTube and it was just like, I don't know, I'M one of those guys, the lowest paying forward. I don't know. Like, there's a few things that happened to me as a kid where people like, you know, took care of my family when we needed it. I always wanted to pay it forward however I can. Like, I get something from somebody, I want to pay it forward. So I'll start a YouTube channel about how I did real estate. So I flipped a few houses and I just told the stories of that, and I was like, you know what? This YouTube thing is really, it's kind of fun. It's a little addicting. And I actually did what Ryan Clogg did, what he did in the past this year, where he did the video every single day. And I got the bug. And I was like, you know what? I'm going to. I was going to do like, one a week. And I was like, oh, one in every three days. And I started making videos. I was like, no, I need to go all in on this if I'm going to blow up on YouTube. So I was like, I'm going to do it for every day for 30 days. But then you start going like, five days, and you're like, no, this isn't enough time. I need to do more. I need to do 60 days. I think I got to, like, day 27 of doing a video every day of doing, talking about real estate, how I flipped houses and some of the different things that I learned. I was like, I'm gonna do this for a year straight. I was a psycho, crazy person. I'm gonna do a YouTube video every single day for a year straight. Or when you're doing it about one specific topic. Like, Ryan's doing it the right way here. He has, like, podcasts and stuff, people coming on so he doesn't have to talk about the same shit every day. But I talked about real estate wholesaling every single day for 400 days straight. And that's how I, like, learned the skill set of YouTube. And I fell in love with doing YouTube way more than I did with. Than doing the real estate thing, actually, you know, I started to become one of those, like, guys that gets a stereotype where it's like, okay, dude, they spend way more time on the content and the marketing than the actual business that they like, that they. That they teach and stuff. But I just really love doing YouTube. It's like such a fast, like, feedback loop. Real estate, dude, you do marketing, you send out mailers, you run ads, you have to waste some time, then you get the feedback. YouTube you post the video. Oh, shit, dude. The video got views. People love this one. Or they didn't love it. So it was like, it was just such a faster turnaround time that I ended up falling in love with it. I'm like, I got to find a way to get this thing to make money. Yeah. So that led to where it was called cash cow YouTube channels is what it used to be called.

The name of what.

Of this opportunity, like, of the business model. They were called cash cow YouTube channels because it was basically this concept of like, you started a YouTube channel and then it's like a cash cow just bringing in money every single month. And there was this kid who was like, there's different people talking about it, but nobody talks about it. And I was like, dude, what the. I want to. I want to run one of these YouTube channels. And then one day I was scrolling up, I was like, 2am doom scrolling. I'll tell you, doom scrolling can make you a shitload of money. Because it did for me. I was doing scrolling. I was watching some videos. I was like, I was laughing watching these videos. They were like Reddit videos where people were talking about the, like, different wacky ass stories, like, dad's finding out the kids weren't theirs. And like, just the craziest stories, like, girls getting cheated on. What's your story? And stuff. And I was just. I don't know, I was like, college kid at the time.

Yeah.

And I love watching the videos. And then I was like, what the fuck, dude? I looked at the numbers of these views and I was like, I did the math and I was like, dude, they're making 20 grand a month on these, like, simple ass videos. And so that night, 2:00am, I got up out of bed and started working on a video, threw it together, put it up. And then long story short, after like 14 days, I hit a million views in a day, which is about. The RPM wasn't as good. I basically 2, $3,000 a day off of doing these.

That's crazy.

Yeah, yeah.

So like, from the ground up on these. So what is like the. Because I hear things all the time that are like, don't make shorts and long form on one channel. There's like, don't mix private and public on one channel. Like, we don't follow any of that because we are. And we don't do anything well on organically. We have no idea. It's not really our business model. But how, like, what's the ground up of that? So you started a completely fresh channel and then just started completely creating new videos.

Yeah, yeah. That's basically it. When you get started, just set up a new YouTube channel and YouTube studio and then just start throwing videos up on that thing. Basically throw up a logo, throw up things.

Literally it. And you're just.

And then. Yeah, then you're in business basically. Like and then, and then obviously when you hit thousand subscribers, 4000 hours of watch time like you did on this channel, you get monetized and they start making ad revenue and then all the businesses dead ass, just ad revenue.

It's just content creation.

Yeah. At least at the beginning.

Yeah. What's the machine of content creation? Like I know nothing about this and like the questions that came in on this and I can pull them up on. On X. But it's basically like what's the content generation wheel? Like what is the.

I'll pull them up. But yeah, and so what it is is like it's literally just coming up with a video idea. Something that you think you can get a million plus views. You're trying to go viral basically like consistently repeat over and over and over again.

Yeah.

And it sounds kind of crazy. You're like what the fuck do you mean go viral over and over again? That's a business. But there's a YouTube channel that basically did this and they sold for more than Star Wars. They were, it was like called Coco Melon. You probably heard of them. So the owner of that company.

Yeah, I've heard of, yeah, I've heard of people that are doing it right now with like full teams and full whatever that are like some private equity roll up. Like it was on my first million episode. And they like rounded up some.

Yeah, like three or four billion dollars this freaking like publishing company sold for.

Yeah.

And so the model literally is, is like you pick a niche subject. Basketball, history, sports. I know it's a basketball sports, but health, fitness. Like we have some students fitness YouTube channels. They're making like 20 grand a month with it. And you pick a niche and then it's all in the formats. The money's all in the formats.

So meaning what?

So format. Okay, so One of my YouTube channels is a history channel. And what we did was when we got into the market, we saw this series that was doing really well for a competitor and they did what life was like in time period. And so they would just go through all the time periods and they just would basically talk about what was it like to live in that life. Like live a life in that time period. And so that's considered a series or a format. You can call it either way. And so it's all in the formats. If you want to go viral, like for your, you know, if somebody's like, okay, what's phase of YouTube? I want to just learn how to go viral on YouTube. You go to the biggest creators, you go to the Dan Martells, you go to the Alex Ramosis, you go to whoever it is that, you know, Cody Sanchez is. You just go to their viral videos. Like Alex Mosey, what he does is now at this point, because he's done content creation for so long, he keeps remaking some of the same viral videos over and over again. Like I was telling Nick Fisher the other day, I was like, he should make a video about how, you know, I built four eight figure companies to prove it's not lucky. Because it's literally a like a video Alex Mosey did. It's a format. You're just talking in the stories of like you build the businesses. So it's all formats. Finding what's the winning format, what are the videos that are going viral? Because for one, people don't like watching new shit. Anything that feels original. People just have a tough time clicking on it versus if you just give them what they're already used to liking then you know, they'll consume it, they'll buy it. You know, people want a weight loss pill. Why is Ozempic a billion dollar company? Because they don't want to go to the gym and they want to lose weight and they're already used to taking pills, you know, so it's the same with YouTube. It's just what's the format? What's the series? Some series you can just go and make a bajillion videos with. So we took that what life was like in blank format and I was like, okay, you could do every time period, every ancient civilization, there's like 10 main ones, you know, there's like four main ones. But you could do, you know, ancient Greece, ancient Rome, ancient Egypt, you can do. And then you get really nitty gritty. Ancient Mesopotamia, ancient China, ancient Japan, it just, you know, it goes on and on and on. But then I was like, okay, what life was like in blank. What if you just plugged in a different part of life, get a little bit more specific and then go through all the time periods again. So you can literally do this in any niche. This is how you can blow up in the most competitive, make money online opportunity like channels, niches or anything like that. You can blow up in Any niche by simply just okay, what's the winner? And then how do we just like turn it into another format, another template? So what we did was instead of what life was like, we did what drugs were like, which is another like, you know, kind of interesting subject. What's pregnancy was like, what marriage was like, what being a doctor was like, what one that was huge. People love negative bias. It's like a real thing is punishment. Punishment, like made us probably like 100,000, $200,000. Like just what's, you know, how did they. What were punishments like in, you know, different time periods. You know, eye for an eye type stuff where it was a just wild west of like punishments. And then we literally just would make that video over and over again. And then we found another one. It was like creepy things that are normal 100 years ago. So we just did that video over and over and over again with the time periods instead of 100 years ago. We did creepy things that were normal ancient China. Creepy things that are normal ancient Egypt. So it's all idea. It's an ideation game.

Yeah, right.

Ideas. It's an idea economy is what YouTube is.

And then when it comes to like, okay, so that's. I was pulling up the questions, but that makes a lot of sense. So you're niching and so you're creating a brand, a logo, whatever a name is, something of the extra channel. You're spinning it up. You're then doing complete ideation until you find something that hits and. Or, you know, basing ideation off of winning ones you've already seen that worked. And then production and then it's. And then it's producing and publishing.

Yep. Literally then it's just product.

It's like a production process. Like I have no idea. So these are at this point, what is it complete, like AI builders or it's like video editors in the Philippines or it's in house, like full VSL editor.

Like, yeah, I will do my best to service the AI junkies that are watching your channel right now. I'm still like old school with it. Like, I like having a team. Like I don't know how I could run a single like a business all by myself with AI right now. You know, you talk to ChatGPT and it forgets what you asked it literally like five minutes.

Yeah, no, I haven't said it enough. I know a lot of guys who are like, you know, replacing 80% of workload or doing this. They spend a lot of time actually building things. So like, it also Is that. And like tweaking it. But there's obviously. Yeah, but I, I have no, I have no idea.

Yeah, because I got, I got into YouTube like 2018 and then it just worked and I kind of just like stuck with it. Now I see a lot of guys where like students, they make like freaking 20 grand a month with like 95% AI channel with just a couple bas from the Philippines or something, you know, running it, which it just takes. It's a lot more build time basically on the upfront.

Yeah, I mean, exactly. It's set up and then recurring, right?

Yeah, that's kind of like more intensity model that I use is freelancers. So I hire a freelancer for each individual role. So I hire somebody who's specialized in script writing and then I hire someone who specializes in voice acting and then hire somebody who's a video editor and then I hire someone who's a. Who's a graphic designer to make the thumbnails interesting. I chunk it out and then I. And then how I do it these days is I just bring in day one a channel manager. So somebody to. I teach the ideation system too. And then they run the ideation system. They do the hiring parts and the recruiting in case we need to let go of somebody and rehire. And then they do the qc, which is the quality controlling. So that's where most of it is. It's like you treat the freelancers like it's AI. It gives you a response and then you got to like make it good actually. Yeah. Usually it's rewriting hooks and then just making sure the content is actually like worth listening to basically. So.

Yeah. And then. Interesting. And the editing portion of it is they're just pulling like libraries. So just like licensed libraries of like.

Yeah. Because one of the most common questions people are like, where the hell do you find this footage and this clips and stuff like that. So it just depends on the niche. Like if you're doing a basketball channel, obviously you're going to get all the content from the NBA website. But you know, the, the real trick is like you have to make the content transformative. So you can't just download like some basketball game and post it. Like the NBA is going to want their money, you know, so you need to do it more. So just like no idea how this works.

I'm literally probably.

Yeah. This is where it gets like weird. It's really simple, but it like, it sounds complex. It feels like people think they're going to get like frickin sued like Jumping into this or something because the copyright complexity of it, basically I recommend going freelancer out because I just tell them to figure out, figure it out. And then if we get a copyright claim, I just say, hey, fix this. And then. Or you're not getting paid on future projects or we're not going to keep working with you. And then it makes it so there's literally no workload. But basically they find. Yeah, they're finding Google Images these days you can prompt AI pretty well to like kind of demonstrate what you're trying to talk about. If you're doing a basketball YouTube channel, let's say you're going through the archives of the NBA website and finding old clips and old, you know, old moments. You just, most of it is like, it needs to be transformative is the concept. So you can use like almost any clip. Some people are just assholes and just want every dollar because you use a single pixel of theirs or something like that, you know. So it's up to the copyright holders. Like Andrew Tate, he doesn't really give a shit about making money off your AdSense or ad revenue. He just wants to make sure it is in alignment of the branding and the marketing that he has right now that he wants.

If you clip him.

Yeah, like if you clip them, like as long as you send people the real world, he doesn't give a shit how much money in ad revenue you make. You know, he just wants to be out there more. So it's just each copyright holder, that's where it gets a little complex. But most people, they could just start uploading videos and you just kind of figure it out as you go, you know.

Yeah, and I got, don't worry about.

Strict ones are like Japanese anime shows and stuff like that. It's like, it's that or individuals, when you're doing like compilations, if you're doing like dash cam videos and stuff, because individuals think that you're making, you're making millions of dollars off their footage, they want like a piece of the pie. Even though there's like no money, you know, like. Yeah, relative 5 second clip used of theirs.

Okay, so then that's at some level. Yeah, that's creation and then publishing and distribution. Whatever is literally you're uploading. I mean obviously you're using I'm sure all the tools that are the thumbnail testing that, all of that. And then it's what just like stay on cadence. You post three times a week and you make sure you stick to that. Or like what are the rules around that yeah.

So then the actual management, this is where it's like stupid simple. Yeah, you just like posting videos. The main thing is just like that. I think most people screw up is they like, they start making videos. Let's say they do like what drugs are like in blank and then all of a sudden they go way out in left field and they're like the story of Napoleon Bonaparte or something like that, you know, which is like. Yeah, those are both history people. But it's just like, it's almost alienating an audience. You have people that just want to watch dumb videos about like people doing like stupid drugs back in history, you know. And then you have like a super serious video. It's just like, it's, it's being intentional with the audience and making sure you're serving one audience. A lot of times. Yeah, people started to go everywhere and stuff. But yeah, it's just, yeah, uploading, just literally just hitting upload on the video, throwing up a title and thumbnail. And then most of the money I found lately is just like tweaking titles and thumbnails. It's like the same with your ad copy. Like some. Sometimes you have like an ad that's winning, winning in your out of your creatives. And then you just try like slap that hook on like a different. With a different cta, you know, or slap it with a different like textbook and test out the text hooks and stuff like that. So. So it's like the same media buying principle of like the. What's the like the scientific, like the science.

Yeah, like iterate on it and just.

Yeah, it's an iterative process. Then you can always just swap any thumbnail that's already live. So you could literally hire somebody, pay them 500 bucks a month, a thousand dollars a month to go through all of your YouTube videos on your channel currently and then try to optimize every thumbnail and you'll probably get like a uptick of like 30% growth on your channel, you know? Yeah, I try to do that and.

People are like oh like five grand or whatever. And I'm like, I don't care about that much. But like yeah, no, I'd be 100% down to do that on mine.

Yeah, like Iman Godsy did that dude Mr. Beast where they just go and have people just back test their entire content, like their catalog. Yeah, that's it. There's apps that do it these days too. Like thumbnail tester.com you can just auto does it. Yeah, it'll rotate them every five Days. And if one like flags the signal in there, what's up? You know, if it creates them, they have a creator. I haven't played with it because that's.

My biggest thing right now is like I just need someone to make them and like I literally don't care enough about it to like all of a sudden shell out like four or five grand. But like I also like want to do.

Yeah, that's like such a good sport.

But I'm like, also like.

Yeah, so yeah, I have that dilemma all the time. It's like I could always back test stuff or I could just make another banger video. Yeah, exactly. That's what I like, like the dilemma, like I don't care.

Like I'm just gonna talk to cool people, randomly upload.

Good.

Like I don't care. Like I literally. This has nothing that.

Yeah. And you're not giving a. I think is your branding and why it's so special too though.

Yeah, that's also.

It's almost kind of like you lean into it a little bit, you know, like not trying to systemize her.

That's facts. Okay, so then distribution. So that all happens. Then rehashing or what? That's what Iman calls it in his, in his group, the inside quantum. That's like one of the sections in there on how they do things around clipping and rehashing to like re. You know, bring back like old videos and like. Yeah, and it crushes for them. But for monetization, you're making money on AdSense. You have the opportunity to do partnerships. You have all that kind of stuff. What about like, do you guys do anything with like Lincoln? Because it's big for us, right? The two links that are right there, the three that are in the caption or I'm sorry, the first like pinned comment. Like a lot of people optimize for that. Do you guys just like not give a. Like, do you run them to opt ins? Do you have like partners you can run them to? Because you have a video that gets a million views and having a link below there, like using like tens of thousands of clicks.

You know, I didn't go in the intention of like talking about this, but it like really clicks in my head that we should talk about this with your audience, which is like, yeah, dude, these people are like, I don't know, for lack of better words, retarded when it comes to building products and selling stuff online. People just know how to get views.

You mean?

Yeah, they're so under optimized for selling Products. It's ridiculous. Like nobody sells anything. We had one student who did it, which is nice. I have so many people I get to see what's working and what's not. Having an info product and one guy sold a freaking $27 like BSE book on like manifestation and stuff. His channel is making five, ten grand a month in revenue. So he's doing like let's say a million views a month, 2 million views a month. And he made 40 grand.

Yeah.

This first month selling a freaking 27 manifestation ebook to his audience.

Just the data on it and capture the data on a pixel somewhere just to like. Like you could, you know, I just. Yeah.

Nobody does anything. No one knows. Like, like there is no info marketer in the niche like in the industry at all.

Yeah, like that makes no sense. Like why you wouldn't like have. Yeah, it's crazy because it's like the highest intent.

Yeah, yeah. Nobody does anything. Yeah.

But it's the next layer of intent that's just like bizarre. Okay, so that's interesting. So those monetization models. But like so then you created an info product around this because why not? And let's be real, it's a cash way and info coaching is the best business model ever because it's high cash flow and you can just you know, be in it and have people in it and like you said learn from people in it. But your guys channels did what like 2 million, 3 million?

I don't remember. Yeah, we're like 2.5 that we've like tracked so far across the channels that we've done.

So is there merit to. I always have to ask on like info coaching people. Cuz like I do this for the reason I do this kind of thing and I like don't really do the info. Like I like to be in it and I like to learn more things like ancillary niches and then also go deep. Because when I talk to someone about info coaching I like learn more about info coaching or they do something here and they do something there and I'm like oh that's interesting. And, and when we layer it in and get a 2% lift like it's a lot of cash now because of like the volume for you. Like is there the play? Like if you know the business model, there's guys who do who just sold these things for like $3 billion or whatever. Like when they all stack up like what's your play? Like is there a reason you're not just like oh cool, I have an army of 500 of these instead. Or like, you just don't give a shit or like. Yeah.

So I, I'm a guy that, like, I don't know, like my personal fulfillment comes from hitting goal, like setting higher goals and like achieving them.

Yeah.

And I got to where I hit 30, $40,000 a month, consistently faces YouTube channels. We peaked at like 70k, 72k in a month off of ad revenue from his channels. But realistically, like 30 to 40. And then I went batshit trying to figure out how to throw everything against the wall to hit six figure months. Like, I think I was like, okay, cool. I did the thing. I hit 10k, I hit 30k. It's like I really want to do like multi million dollar years, you know, I just, I don't know. It was just my money. I was very money motivated in the sense of like my goals and my targets. And so I got hit up by these guys I made. They wanted me to make a course because I was like the guy that was like so good at all this. And they're like, hey, can you make a course for us? I did like $3 million in two months. The course that I made for them, like from ground up. And their business partners were like Tony Robbins, a couple other people, different people. And they definitely had like, you know, knew what they were doing. I was like, holy, dude, $3 million in two months. You know, like, I was here like trying to make like 100 grand a month, you know, or like, whatever. I was trying to pursue that, but it's like, I don't know. That like opened my mind. I was like, damn, I'm like thinking way too small in life. I felt like, yeah. And so that led me down this rabbit hole of like, okay, let me see if I can scale up these YouTube channels at least to do 100 grand a month. They're just. I didn't have a lot of like, data points at the time. I felt like I was the only guy doing it. Now it's like you go on X and I feel like there's so many people talking about how it's like every.

Other fucking post I see is nobody.

Talked about ad revenue with YouTube, like five years ago. No one said shit about it. No one told anything about it. Now it's like a game to see who can give the best value and the best advice and who can share the most amount of like, secrets. Yeah, I'm a huge pivoted heavy. Like I go on YouTube every day and I see like normal YouTubers like, sharing how they're doing like 300k a month on like ad revenue. So there was none of that. So yeah, originally I was like, okay, I don't know how to do this. I'm gonna run. Okay. I got like five YouTube channels and I figured out how to get to that point. And that's where I was making 70k a month. And then I was like, dude, what if we do 20? What if we do 30? What if we do 50 YouTube channels? I was like, all right, we'll start with 20 at first, you know? And yeah, we started doing it. And then I realized how incompetent I was as a human being. This is what I realized.

I like the rawness of this. Yeah, continue.

Yes. Yeah, I realized how incompetent I was because it's like, okay, you're on one YouTube channel. Let's say you got a four, four man team.

Huh? That's what I was curious about. That's literally why I asked that right in the beginning. I was like, how the do you do this at scale without like heavy bodies or a lot of automation?

Yeah, so I went the body route at first. Dude. We hired, I think at one point in time in our slack, we had 150 freelancers in our slack. And I remember like, we accidentally hit the button to like the free trial and then the bill came and I was like, holy. We're about to pay a three thousand dollar a month. Like, yeah, bill.

Oh, yeah.

And these channels aren't even making money yet, you know that we were trying to like just watch like all these channels.

Well, that's what, that's what I'm not understanding is the economics behind this. On like what it costs to make a video and then like it flops or like it does okay or it crushes like you're still out for $700 or $200 or whatever to make a video.

Yeah, my brain.

Four or five people and it's 100 bucks ahead or what? I don't know what it is. Is it 200 bucks for a video editor? No, it's probably less.

I'm good with stories. I'll tell you. We, yeah, we first came in, I think I set the budget cap like $70 a video across 20.

70?

Yeah, 70.

Oh, it only costs $70 to make a video.

Yeah, there's some people I see they do it like 20, $30 a video, you know, it requires.

Yeah, but all in with four or five or team members.

They would just cut out the script writer, I think. Or they pay the scriptwriter 10 bucks and just heavy QC it like heavy quality control. But yeah, the editors do like, editing is such a cheap task. I don't know why everyone wants to like get in YouTube and do it themselves. I'm like, bro, you can pay someone like $3 in Pakistan and they'll do probably a better job than you can for sure. Like, then at least you. At the beginning it'll take. Obviously you can get more skilled labor yourself over time, but it's just like, it's just. Yeah, like, most of these editors are getting paid minimum wage, bro. Like, even like some editor, you pay like 400 for a video. If they're doing it right, dude, they're. They're putting 40 hours into the video. You know, it's like $10 an hour, basically.

Yeah. No, that's crazy.

It's like, dude, editors get paid dog. Kind of funny that everyone wants to become an editor when you just, you. It's super for you to drive Door Dash or Uber Eats and then hire an editor than it is to like, you know, do it yourself. Yeah. But the thing is, we tried doing quantity. We found with YouTube, like in just any social media, quantity is good to get data points. Quality is not good to like make or.

Yeah, it's not going to make quality.

Yeah, yeah. People like. And the viewer on YouTube is so sophisticated these days that, dude, you, you put an AI voice on a video. Two years ago, no one knew you put an AI voice on a video. Now you put a human voice that fucking sucks on a video in the comments. AI voice. AI voice. Like, you know, the viewer is so sophisticated on, on the platform. Yeah, that and I, you know, you can probably like, people, I think, took advantage of the quantity route and you see the quantity channels really just dying off over the years. And it really, like, that's where I learned. It's like, okay, I got some good data points. I learned some niches that were cool that I probably wouldn't have done anyways and now jumped into something like geopolitics. Like, I would have never done a geopolitics channel. But like through that phase I learned like, oh, that's kind of a cool niche, you know, that could do well. So it was good for the data points. But yeah, no, the, the method right now that I'm seeing everyone do is like these companies that are selling for like $100 million right now, these publishing companies, they run five brands, usually like three to five solid ones. So then they're a little bit more diversified. Seasonality Wise, because if you do a basketball channel, you're kind of screwed. Like, I mean, women's basketball made it a lot easier, like Kaylin Clark and stuff. But like, if you do a football channel, baseball, it's like when it's off season, you. Yeah. So I found it's like three, five, you know, channels in a portfolio. You do them really good. You make your videos better than 95% of the videos on the platform. The channels like this Real Life Lore infographics show. These are channels that they do like, you know, random explainer style videos. They probably have a pretty good cogs, you know, like they have a good nut that they have to pay every single month in salaries. But you know, they're, let's say they pay 30 grand a month in production. These channels are doing like $300,000 a month, you know, in ad revenue, brand deals. And it's just, you could tell it's like 30. Like the statistic that like anybody can use inside of this video is like Most of my YouTube channels on the back end these days. 60% TV viewers. People like YouTube has replaced television. Yeah, YouTube has replaced television. Your audience is a little bit different. We're trying to get her, we're trying to get your videos in like while.

We'Re on a walk.

And you know, so it's a little bit different. Like we're at the gym, we listen to Ryan clog. But most YouTube channels are like, they're just, they're canceling their Netflix subscriptions And they're throwing YouTube on their TV. And so people are expecting like Netflix on their TV basically for free.

Yeah.

And if you can deliver that, that's where all the money's at right now is if you can do long videos.

So your direction is quality and. Yeah, because that's my thought. It's like if you already know how to do like the groundwork of it and the foundation, like, I, I don't know, I don't know if you've heard enough of these, but I'm always like, why are you doing 12 things when you could do one thing or three things? Like, huge.

Yeah. Yeah. And then I realized that I was like a dumbass trying to do too much.

Depends.

Depends.

Okay, that's interesting. So the questions on here are all kind of similar, but like, I just run through them but like, what are the top three things around long term success for a branded channel?

Yeah, I want to. I feel like I didn't satisfy that last answer. I'll answer it real quick and then ask that question. So the play is what am I making for the play? I didn't answer that. So my play info is a good cash flow business. It's just free revenue. Basically. It's just free money. I feel like doing cash flow if you don't mind being on camera, like sales team and sells florinals.

Don't. And don't get mine getting yelled at that you're scamming or you're doing whatever.

Yeah, yeah, I've already got. Dude, I have one video, 5 million views. Like, someone called me a scammer. There's like no substance. I just, they, I piss them off on a YouTube video and then they, I'm a, I'm a scammer now because I piss them off on a YouTube video saying that nine to five jobs are a terrible idea.

But the classic like, yeah, I mean, yeah, I don't, I don't sell anything, so I don't have the stones that come my way around there. But like, it's, it's very common and it was very high practice for a long time that people taught how to make money and that's how they made their money. And like that is one thing. And then there's another thing which is like, you know, you making money in addition teaching the thing you do. It's just like, it's very important to me that someone, someone's always a player coach, which is some stealing Iman's phrase there again. But like he always says that like, I don't know people who did something five years ago and are still teaching on it and consulting on it or like making money teaching people how to do it. Like, I don't super fuck with that. But like people who are like real time, like, you run pages and you run channels, you have your own stuff. And then you also make money teaching people how to like, as long as you're not like, oh, hey, here's how you make $1 million a year from your channel. It's like, if you haven't made a million dollars doing your channel, like, why are you talking about it or telling people how to do it? But it's one thing if you're like, here's how you make 10k a month on having a YouTube channel, faceless YouTube channel, which you've done, you know, 12 times over, like, that's a different game, right? Like, that's a. Yeah.

And then the publishing model, like, so the actual channels, I'm just following the publishing model. So that's going to be like, I saw these e Comm guys selling their branded stores and stuff like that these days, you know we're kind of seeing the back end of all these guys that started Ecom like five, 10 years ago, you know, now they're like selling it, selling it, doing sell off. So my goal is to build a few brands and then just kind of try to figure out a song for 10, 20, $50 million essentially kind of like these. Yeah, so that's my goal with that. And then I got info is kind of like my sandbox like learning how to build an actual legit, like an actual business, you know, learning how to run different departments and then. Yeah, exactly.

Which.

Yeah.

Yeah, interesting. Yeah. The brook hitting model I think would actually be interesting for you to. I don't know if you listen to that one but. So he sells like the result no matter what. So his thing is the branded drop ship or. I'm sorry it's. Yeah it's branded drop shipping us based high ticket. So like that's his whole world. But the beauty of how he sells the info coaching is you basically have like the course or whatever that he sells on the front end that's like pretty low tickets like 1 or 2K. And then the top tier thing I think is like 25 or 50 or something thousand and it's the same thing, it's just how much like implementation slash done for you. So like so so for example it's like a 2K course on how to build a faceless YouTube or whatever. The next version of that is a 5 or 10K where it's like it's very hands on and like one to one coaching and like helping them like walk through and pick their niche dealer stuff. And then the top tier version of it is like we build, we build an entire channel for you. We get all the videos up, we build the team for you and then once you hit like 1k in revenue or whatever on a video then we hand off the channel to you and that's like 50k. So they're all getting the same thing which is they want faceless YouTube channels that generate them income. This one's just learn how to do it yourself for 2k. This one's like I'll just hand you one and like you can charge crazy differences. And that's his model and he fucking crushes.

That's like this. Yeah, I have a buddy that does that too. And yeah he. Yeah with Ecom. Yeah with Ecom. Yeah it's, it's hard with YouTube like not to go on too much of A tangent but it's like, it's a little bit, it's, it's a bit of like a, an art form in a way. Like ecom. You got creatives that are already working, just put ads into that thing and you're.

Yeah.

You got a revenue stream. You can even just take another product that's already working, just throw it on that thing and then just like you can guarantee revenue. Like you got backup plans on. Backup plans to bring. Yeah.

Just the difference on this meaning that you have to like the niche selection, the X. Yeah. I don't know enough about this but.

Yeah, it's like I, I've tried in the past. It's not to say that I won't do it again in the future and like try to figure it out like a better way of doing it. It's just like the dfy. It's like I just like, I don't know, maybe I've just my incompetence as a leader or something of being able to like an operator, of being able to do it. Same. Yeah.

All right, so long term. Okay. Okay, cool.

Yeah. I just want, I felt like I like it.

I like it.

Yeah.

Okay.

What do we got, brother?

Top three things to ensure long term success for a branded channel.

Long term success with the branded channel. So the main thing, any social media. Okay, so I've done this to blow up. Like I started on Tick tock. I have 1500 followers 90 days ago. Now I have almost 200000 followers on TikTok. I think everyone's seen TGR, Brezz and like all these guys blowing up and I want to be a part of the bandwagon. It's from like I, I've gotten like I think 60 million views on X as well myself and what I'm saying, the reason why I like I, I share these numbers of is jet. It's, it's, it's just social media and it's understanding how content works. It works across all platforms. So this is for everybody. And I'll answer the branded YouTube success. But it's just, it's the same, it's just, it's, it's, it's. What is a brand and how do you get it so people actually care? How do you, how do you get people to give enough? Which is always number one. Which is like I remember I opened up like traffic secrets from Russell Brunson the other day. He literally just hits a nail on the hammer immediately with it. Just who's your vid? Who's Your videos for who's the avatar of this? Who's the avatar for this product? Who's the avatar for this video? And I, I view marketing and, and content, social media one to one. They're exactly the same. Honestly, most of the verbiage is exactly the same. It's just the product is the video and the content, not the product is the training or the coaching or the, the supplements or the actual, the physical product. So the product is the video. So you have to ask yourself who's the avatar for the video? And hone in on that. So you want to make a channel. I, you know, I say build a channel around one niche or one topic. They build a channel around one avatar. It's like who is that person? The only thing you have to do because we're making our money off of like lots and lots of views is you need to make sure they're not a specific avatar. They're more kind of a generalized avatar with branded YouTube channel. That's the only difference. So it would be like, okay, this person's probably in this age range. When you're going viral, you can't be hyper specific. I found it's like 25 to 35. They probably have this level of education. They probably work on a 9 to 5 job, they probably get off work at 5, they get home at 5,45. You know, it's like it's not who your avatar is and then it's knowing like, okay, if you're that person, what are they seeing on YouTube? What did they just see in the news that they care about? What is it? These different things that it's going on. So it's like building a channel around an avatar, like that's anything, any social media. It's always who's the person that this is for and how do you serve them. And so that's, it's like, you know, Jeff Bezos, he always made a seat for the customer. It's the customer is the number one decision maker in your business. Okay, so that's number one. Number two is that I've had this issue over the years and that's that if you're not on top of the ball of making a good product, the customer base is getting really sophisticated. People's dopamine levels that they want or desire is rapidly changing. Like a year ago people wanted hyper edited videos. People now want very slow paced videos. It's like you kind of have to be a consumer of the product of YouTube to know what it is that people want, which kind of Goes into the caveat of Avatar. But it's like you, you kind of have to understand, like, it's, it's, it's Mr. Beast talks about, he's all like, what I did six months ago is something entirely different that I do today. And it's always rotating. Every six months. You kind of have to get a pulse of like, are people in a really high dopamine state right now or is there a very like, low dopamine state? And you kind of just, you just. It's an intuitive thing. It's just kind of like if you just watch content, you'll. You'll have a really good pulse of like, okay, where are things at? Things. Yeah. So if you, if you always want to win, if you want to kind of win. And just every time that horseshoe hits that, that side of the pendulum, like Tai Lopez. Yeah, yeah. Like, Tai Lopez is the pendulum guy, dude, he hit one side of the pendulum and anytime that side of the pendulum's hitting, he's winning anytime. It's not. No one gives a about Tai Lopez. And it's because he's really good at the talking videos. Like, he's really good at the yapping videos with no editing him just yapping anything. That's not that he sucks at it. He doesn't even try to make those videos. He just makes the one format of content. So anytime you see a Tai Lopez video show up on your feed that's 10 years old. That means you got to go start making some yapping videos. Because that's what people want to see right now. They want raw, unedited. But then when the pendulum swings the other way, people don't care anymore, you know? Yeah, that's interesting. So, like, if you want to ride the pendulums on a channel, you need a catalog. That's the thing about Iman G's channel is he has a catalog. He has the hyper edited videos. He has them on the other side of the pendulum where it's like super raw and authentic that he's been building out lately in his catalog. I think he realized that he didn't have those videos. So his channel is really kind of depleting. So you need to understand what are both sides of the pendulum. And then how do you make it so you have both forms of content? And then when you see those, like, I'm always studying the 48 hours on my channel and I'll see a video randomly that's like four years old, all of a sudden just like pick up again. And so I'm like that's a signal. I need to go watch that video and figure out what it is that's about that video because people want more of that right now. So it's having like this is a little. Yeah, I know, it kind of makes sense. Yeah, went a little deep on this one, the second point. But it's just like, it's being a consumer of your own product. You know, it's like you like the smell of your farts. You know, it's like they smell good. But it's like you have to understand that there's just like other stuff going. Like you have to understand following the market.

Okay.

Okay. And then number three, this is my philosophy is that team is everything. If you don't want to be doing everything at your company. And it's like if you have a badass script writer, if you have a badass editor and you focus more so on taking care of them, that person is your golden goose and will make you a ton of money. And so my philosophy is that like team is everything. Make sure that you have the right people on the bus, they're gonna have like power outages, happens, funerals, weddings, like all sorts of stuff. Take care of your team, take care of your people. They're the ones making you all the money. It's like if you build a good team, you'll make a ton of money. Now other people would switch it out with be the latest and greatest AI tools and be obsessed and like frickin spend all day on frickin chatgpt being its little bitch, like prompting it all day. But my philosophy is team because it's like I'm trying to make sure that I have something that's like I can enjoy my life, I can have freedom. I don't have to bury myself alive to get a bunch of views and stuff on YouTube. Instead I'm like, you know, having great people around me that are obsessed about the product.

Yeah. Where do you Source team, dude?

Upwork.com.

Really?

Okay.

Yeah.

The, the most people, they throw up one upwork job post, I'm like, dude, this sucks. You can't find anybody.

The trick is literally all the time still.

Yeah, the trick is just like, just as you would a media buyer, as you would a scientist, just iterate a ton on upwork, post at different times of the day, post different days of the week, change the title a few times of your job post, you'll be blown away. Like, dude, the amount of times we hire a competitors editor because they just saw a job post one Day and then they kind of weren't getting the best treatment at their other, you know, with their other job and they just wanted to work for us. Like, is insane. And then they already have all the SOPs. They already have all the processes. They already know how everything works. They just want someone who gives a shit about them, you know?

Yeah, yeah, it makes a lot of sense, dude. I'm like, my brain is racking over here about the monetization model. Like, it's so funny. Like, oh, 2 million views and 1 million. And like constantly. And then you said earlier you're like, yeah, you don't want like a super niche, which like, makes sense, right? You don't want to go like crazy, crazy deep in it. But like, if you had the right monetization model plugged into this and had the skill of being able to just consistently get the views, like these things could be 5, 10, 20 times the size. Like, I don't know what a cocoa. I mean, obviously those are like built around views and like partnerships and then like all this stuff. But like, man, like, look at, yeah, look at any of these businesses that have like different view stacks but then different monetization models that are tied to it. Like, you know, pudgy pang. I just had Luca Nets on and he talks about what they're doing for views and how it's all like this giant brand awareness thing and like their model and like how they then have also the entire ecosystem and what they're building and like everything on that. But then you look at like mine as like a stupid, simple example. It's like, I shall get 300 watch hours a day and I like randomly post now and I still get them a day. Yeah, it's like, you know, I drop a link in something and like, you know, it's just. But it's like the, the type of person that's watching. And then also with the monetization model, like, I have no monetization model, like, kind of like on purpose. But if you had a super niche of something, like in car niche, for example, and we're doing like cars this time and cars this. In this era and this era, in this era. And you have something pushing in that direction. There are so many ways to monetize that stuff that's beyond Adsense. So you make five. What'd you say, 5 to 10k on a million views or 2 million views?

Yeah, the ad rate. Typically I just help most people. Like five, six dollars.

Yeah, five, six dollars for every thousand views.

Five, six thousand if you Get a million views. Yeah. Wow. Yeah. Inflation. You can think. Inflation. Actually most of these channels would be like three, four dollars, like four years ago.

That's crazy.

And then now it's like, dude, you can do almost like so many of these opportunities are so profitable now because like just. Yeah. The amount of inflation on these, first of all. Yeah.

So, like, could you make one? I mean, like, people do these for like, you could be an affiliate for something and make a bunch of niche content around that and just be an affiliate and.

Yeah, I have. I've seen a couple people do it that way where they found a software, they just. They go for the affiliates and then they build a YouTube channel. Yeah, it kind of breaks the rules. They're not doing fully faceless channels. Like they'll use a, a puppet basically like an animated version of themselves, you know, walk through how to use the software and stuff like that. But they'll make like 20 grand a month doing that.

Yeah, yeah, yeah. And then. Yeah, they.

It's not fully faceless though. But I've seen people do it that way. Like nobody, my. Okay, so here's one caveat that I feel like, I have to say, like freaking every week is like a lot of people, they're entrepreneurs, you know, most of your followers right now are entrepreneurs watching this podcast or business. They have a business minded thing. What do you think is the first YouTube channel a business minded person would jump into?

The first video a business minded person would jump into? I feel like the loaded question. I have no idea.

A business YouTube channel.

Well, yeah, okay.

Yeah, I know. Like finance business. Yeah, you literally turn your brain off and it's like, okay, online and whoever's.

Got the keyword in the top five.

Yeah, yeah, yeah, yeah. They're like, I want a finance YouTube channel. I want a business YouTube channel. I'm like, okay, got it. They're like, yeah, I want to do a faceless one. I'm like, okay, cool. Yeah. When's the last time you took a YouTube advice from some random ass YouTubers from Faceless? Yeah, yeah, it's like faceless or business advice, you know? No, you're gonna go listen to freaking Alex Ramosi. You're gonna go listen to the CEO of whatever company and get it straight from the freaking source, you know? Yeah, let's. Maybe you're going through like Charlie Munger wisdom or something like that, you know, or Warren Buffett and it's like more of like a, like a reuse of. Yeah, yeah. So that's the only model, like, if it's super product heavy. You can make it happen. But so I don't think faceless is the way you want to go with most of those. I think you literally just make loom videos like you make or screen recordings with the Miro board for most niches and you'll probably get a ton of customers, you know.

Yeah, no, I agree.

That's the one I usually turn. I have to turn down all the time. I send something like, okay, like it could say yes and take your money and like say yes to go build this. But I just don't want the frickin, you know, to like that weight of everybody being like, hey, I'm not making money with this, you know? Yeah, everybody likes the idea. And I'm like, yeah, no, no, like go build.

Make this so simple. Like.

Yeah.

Because there's. Yeah. I follow a few different people or I constantly see them on my feed. Most of them. It's very interesting. It's like a lot of people show obviously lifetime revs and like vid, like rev per video that are maybe big of like a 30k or a 20k per vid or lifetime of 1 million or something. But it seems that a lot of people are, I don't know, there's different buckets of people that go different like technical levels. Like some are like very. That's what the next question is.

That's why I'm saying this.

But the next one's on here is like tips to maximize consumption. So I'm saying like some people go so technical with it and like you don't sound like you go like extremely technical.

Yeah, dude, I'm the most like. I remember seeing Brian Moncada post a meme one time about the like gigachad media buyer versus the like the freaking nerdy like tech guy.

And you're just like, throw videos. You're just like, have a good team to make some. Pump them out, do more volume game.

And like, yeah, I'm a guy that's just like, okay, what the fuck do people want to watch? And how do we make the video that people want to watch? Yeah. And so I'm a big ideas guy because it is an idea economy. You have to understand it's like all this like this model is an idea economy. You know, it's not the like, I mean it is. I like that. I. I did take from one of your podcasts you called YouTube. Like it is a direct marketer approach because you increase the title and the thumbnail and you get a higher CTR and AVD and stuff like that. Like, shit, dude. That's why all this marketing stuff makes so much sense. I'm learning both and it applies to both. But yeah, you can totally play the game of like, CTR and abd, which click through rate percentage and average view duration if your audience doesn't know. But you could play this game of like, hyper optimization. I'm a big believer of just like, why the. Should someone watch this video? Like, why is this video, like, on YouTube in the first place? You know, let's start there. Like, why would this be worth anybody's time? Why would they want to watch it? Out of the bajillion videos they saw Mr. Beast right next to your thumbnail, why do they want to watch your video? Yeah, and so I play the super dumbed down brain dead person when I come to making decisions when it comes to, like, content strategy and stuff like that, for one. I mean, it gets. A lot of people are like, dude, this guy doesn't know how to make money. What the heck? He's like some hippie guy that price surfs all day and stuff. And, you know, it's like the. The thing I get all the time, but it's like, I do. I do that on purpose because I realize dumb people are so smart because they don't try to act like they know everything. They don't. Like, they're. But at the same time, they're kind of like the mass audience, you know, the. The dumb person. Because the thing that goes viral that I've learned over the years is simplicity, you know? Why do you think Takashi69, like, made so much fricking money doing the dumbest shit? It's because he has ass money, supercars. Yeah. Classic dumb shit, you know, like, why is this guy so viral and make so much funny? It's because he gets. He understands what people want. Ass. And like, you know, this other stuff. It's the same with, like. Same with Taylor Swift. She has heartbroken. Heartbroken girls are sad and depressed and they feel alone. Okay, so how do we. What's the value to society? That's Taylor Swift ads. It's not building a freaking building. It's not any of this. She just makes videos. So that way girls feel less alone when they're heartbroken and going through a breakup and, you know, going through their stuff.

Yeah, it's just a different approach, right? It's like.

And.

And you know, let's be obvious, right? You have the Mr. Beast level, like attention to things and team and size and whatever and that's why they do the numbers. They do. But like, not everyone needs to do. Yeah.

There is like an operation. Mr. Beast is kind of more my guy, where he's just like, what's the viral video like? Then they were like, they were looking. They're like, huh, these hydraulic press videos are doing really well. What should we do to make another viral video? We should make a hydraulic press video. Okay, what's the craziest thing? We could hydraulic press a Lamborghini so then they just make a giant S. They're like, okay, how do we get this together? Where do we get the Lambo? Where do we do all this? You know? But then what he has on the back end is these people that are hyper fixated on that stuff. And I think he just did it because he wanted to be the viral YouTuber. But in reality he just has teams that are those hyper optimization people.

Yeah.

And it's a very iterative process where they just test 50 different thumbnails and then just see which one wins based off of like, you know, their previous SOPs. But then, you know, and then they have the data analysis junkies and the monkeys.

Yeah, exactly. And they go hard on it after that. Right. It's like ideation plus, like, you know.

He'S not the data guy. He's just kind of more like, okay, he's a visionary. And then he's just like. He became the data guy for a little bit because it was like the biggest bottleneck, I think. But he's really more the ideation guy. He's just like, okay, where's the vision? And like, how do we make a viral video for sure. You know? Yeah. And then now he has like teams of like. It's crazy. He has like such an iterative process with ideation. Like, you'll have like six different teams of like three people, an A, B and a C level person, and then they all come up with an idea for 10 hours and then they all battle against their ideas on, like, who has the best idea. It's like the most corporate, like. Yeah, Ideation machine, like I've ever heard. It's crazy.

Yeah, he's literally an idea machine. Next one on here is from the WAP guys. How is he thinking about more advanced gen AI and how it changes the landscape of biz op?

Yeah, I saw that one from Ari. He's a G. What is considered generative AI.

I think it means, like full generative AI creation. So once it gets to a point where you can actually, like, you know, right now it's full scripting plus full like. And then you're like scraping together and chunking together pieces of it and then you're chunking together or then you can overlay audio and then you're matching and like you're doing all that stuff. Right. Like, to my simpleton brain, who doesn't play in this world, but like eventually, and probably not that far out there, how long are the videos generally that you post?

We've been really pushing for longer than 20 minutes. The last time we were doing 10 minutes. But the 10 minute video is kind of dying lately. If people want to watch like. Yeah, 30 to 50 minute long videos.

Wow, 30 minute long videos.

Yeah, yeah, yeah, interesting.

So I think, I mean, I guess in his example and this and based on that, like, yeah, what's it, what happens when you can pump out 30 minute videos in an hour with Generative, which is not real but like, you know, I mean like not a good one necessarily with full scripting and like to match your specs. But like if you can just pump these out, I mean, I guess that is realistic without QC and without whatever. You could just pump these out, have 10 of them, post all of them and like one of them hits.

Yeah, that's what this.

Yeah, I was gonna say. And then YouTube just made their new policy.

That's like. Yeah, that's where, that's where it's getting to. I think people were starting to go that way, but it was like not good enough that it made it. So it disrupted the quality of the platform.

Again.

They're trying to compete against Netflix. So that's why they did the policy update was because people were posting 10 times a day, mass producing stuff and then just they were treating upload button as the variance testing, you know, basically. And yeah, it's just the. I haven't seen the unit like the economics of this work, you know, it's because like if you use vo, I don't know what the pricing is. Now I remember it was like $20 for like 15 seconds. So you're making a 10 minute video and that's like, that's an expensive ass video. You got to get in order, let's say, I don't know, my dumb brain math is, let's say like $300. It costs you to make a video. 200, let's say 200. That means you have to get at least like what would that be, like 80,000 views or so in order for the video to be profitable or so. So then for you to hit that over and over and over again for you to keep breaking even. It's just. I don't like, I don't know, I. I can't comprehend it. Again, YouTube changes their policy to like really go against mass produced stuff. There is people that try to systemize stuff, but there's like a. There's like a certain threshold. I don't. I wish I had was more articulate, but there's like a certain, like I've seen on YouTube, if I'm trying to explain it from my experience is like, there's a certain point where you overdo something. Like if you did like you found out that these info product marketer interviews were like cracking, you could go be like, okay, I'm gonna go do 10 of these a day and just like go rip it for like, you know, three months of just doing these, these info products. Y. When it hits.

What about the. What do you think about all these shorts and stuff? Because I see other people who do that. So they do shorts monetization. Some. I don't, I literally am so stupid with this. I have no context.

Yeah, I don't. Yeah, I, I don't understand the unit economics with shorts either. I guess I'm kind of like, I found a way, a lane, and I just do it over and over and over again. You know, anything that's not that lane, I kind of just like stay out of it. It's like, yeah, I have a tough time like with that. Like the shorts. There's guys doing it. I see them making ten grand a month with it, doing clipping and clip farming and all this stuff. But it's just like the ad revenue on shorts for the most part is usually 8 cents. So in order to make, let's say $10,000 a month, you have to get like say 70 million views a month. And it's like, how do you manufacture 70 million? If you have that skill set to get 70 million views a month, dude, you probably get three.

I'm back to saying the same thing. It's like the skill set is valuable. The monetization model is. I mean, granted it's, it's hands off. That's kind of the point, I guess, right? Like a lot of people are like, oh, cool. Like all you do is just get a chat. But like, if you even go the next layer deeper in any capacity. I don't know how shorts work with like CTAs, so probably a little harder than long form works with CTAs and consumption and all the stuff you'd get. But like there's just another monetization model.

The people I see making the most money, they just learn how to manufacture quality at like insane pace that like nobody can compete with. Because again, Netflix watchers are now getting onto YouTube. So if they can eat up that audience, then those are the people winning, which that gets one's quality. The other one I've seen is just like they jump on trends like Diddy going to jail or you know, going through the courthouse stuff like, you know, people are making like 200 grand a month doing like stuff like that. Or like, like a big one was the Johnny Depp Amber heard trial a few years ago. People were making 200 grand a month because they could spam those videos and people want it. I don't know. I don't know how crazy celebrities. But yeah, yeah, that's crazy work those ways. If there's a wave of a trend or whatever. It's just then it's like you're reaching the limits of a TAM at a certain point. You know, they can only watch so many videos and, and whatnot. So it's like you might as well just compete for quality over quantity. Yeah.

Just hang out your own blue ocean. What is average time invested to create a quality video? So like from beginning to end, what's it take a team of 4, 2.

4 to make a video? It's like I've seen like script writer takes one to three days depending on how many revisions you got to do, you know.

And are you doing the revisions or the channel manager or that would I.

Have it where the channel manager does it. Most people when they're getting started, it's like they're doing it themselves, you know. Yeah. It's like I'd say when you get the system operating, it's like three to five day turnaround, maybe ready to post. Yeah. Seven to ten if you're doing a little bit more. Like if you're trying to go super quality, you're doing one video a week, but you're, you know, you're doing like these whiteboard animation channels are doing really good lately. Or like explainer videos. Those probably take like, those take like 14 days, you know, two weeks to do. Yeah. Then at that point you have to have like multiple production teams on one channel. So you have like three production teams. So you can get like two videos out a week, you know. Yeah. How people will do it.

So.

Yeah, you just usually go to the constraint with your team, which is like usually three to five days of video on most topics or most styles. Of videos. And then what all these big channels do. Like there's one channel infographics show, they do like two 20 minute long animated videos every single day. And I mean, I think they hit million dollar months with their channel and ad revenue and brand deals. Like looking at the statistics, I'd have to get it verified by somebody, but it says at least like half a million a month. They have like 10 teams of like animators. Yeah.

Literally.

Yeah. Yeah.

That's crazy. Okay, so that's, that's faceless YouTube. Yeah.

Yeah. That was like this freaking speedrun of like of breaking it down.

Yeah. I mean, let's jam quick info coaching, land a little on this. So like now you have info coaching on top of this. So you then make money as well teaching people how to do this. And what's the result? Claim, like how to make 10k a month.

I don't know how FTC compliant that is, but I have no idea. I don't, I don't do any mmo.

I don't do any mmo. So okay, what is, I hang out in a green pasture. What's the model? So it's what, a thousand bucks? It's 5,000 bucks. It's what people come in community. It's course. What?

Yeah, I just, I promise that like we get people monetized and make money with it. You know, the volume of money that people make, it's like that's up to the individual and their unlimiting beliefs and whatnot and stuff.

Yeah.

But yeah, it's just basically how to have a shot at success of building a business online. And I just so happen to faceless YouTube is kind of like my modeling with it.

So. Yeah, and it's what, group coaching? It's info.

It's just I originally I made a course and then I started slinging courses, but I just realized how like shitty that model is. It's like if the course videos aren't good, then you know.

Oh yeah, there's a whole thing. The consumption.

Yeah. So I, I, I'm more like, I'm like, screw the courses. Like, I don't really care. Like I have a course, I don't sell it as like an individual standalone product at all. And like, I don't, I'm not gonna say it's good, but like, I mean it's good enough and people make money with it for sure. I'm more on coaching. Like, I think coaching is like the model for sure. Because it's like, then you have an accountability. Most of it's Accountability I found like with success and literally hands on training. So we did that. We're doing coaching so we literally. Yeah, account manager model, CSM model with it and then group coaching. So I remember hearing Alex Mosey, he did daily group coaching calls and he just would do lunch with everybody. Basically he called it lunch with Alex. And so I like that model a lot. I joined Closers I.O. and Stuff and I saw how they were doing it and they had like 10 coaching calls a week and I was like holy savage.

Yeah.

Yeah. So I was originally doing one a week and then yeah, group coaching is like pretty much everything. So I do them like every day now five days. I do five days a week. So yeah, yeah. And that's how we get so many crazy results. It's because we.

Yeah, that's why I always that do it well because it comes in the personalization. I had this conversation I think on here. I don't even know I have the time. I don't know if I'm recording or not. But like basically that AI has like democratized this whole like ideation and like personalization and access. Now it's like all execution. And the same thing with where info coaching industry is going. Like to just get like login access to a course is like cool if you're the person who like can consume like that and like can mold it to your. But like that takes a lot more context and like it's harder versus info coaching. Right. The layer of having personalization through either group coaching one to one, whatever type of coaching on top of it is like the key that's just so, it's just such the key. So it's like they can get as far as they can get through course and then they're asking questions about it. So like everyone's on the same page and like people are coming in and having the context because that's the worst is when you have someone who's like making 80k a month asking questions followed by the guy who's making zero and like it sucks for a lot of sometimes other people in there. So like if they're not in the same bucket it's a little bit harder. But if they have the same like foundational access and you can just point them back to like okay, go watch videos in module two and then come back and we can like you know that'll solve your problem. We don't have to like you know, spend the time right now. But yeah, as long as you have a community access and you build like the cult following and like the true cult following of like buyers and. And like people who like really, really love your. When you get to talk to them versus just like content, which is, you know.

Yeah, that's the part that I need help with in the sense of like. Like, dude, I just. I. Dude, we have no back end basically right now. You know, we just like people are happy. Like, we have like. I think I've. From what I've heard, like probably the most insane results in like the industry. But it's like, dude, I have no idea what the freaking. Like how sales.

What else do they buy? Do they buy software? Should you build one of the softwares do they buy? You know, because that's the other play that a lot of these guys will do with info coaching. Is gate a software Just like Trojan horse. Not Gate. Trojan. Trojan horse, a software. So it's like. And then you sign up for, you know, XYZ thing and it's like this does your thumbnail generation, this does your thumbnail testing or this does your. Whatever piece of the puzzle.

Yeah, maybe I'm a dumbass. I just send them always to the people that already have the software. Exactly.

Right. Who are already crushed with that. So do we. I do the same thing.

I don't.

I didn't do that at all. But yeah, there's other things that people buy and then there's other things people can buy from you and there's other things that people already buy. And it's.

Yeah, we're trying to recruit it because I heard that like from Jeremy Miner. He's all like, info is like a 20 million or $20 billion a year industry. And recruiting is like an $80 billion a year industry. Yeah. So he's all like, by literally just switching the industry that you're in.

Yeah, just switching the frame over.

Yeah, yeah.

Cole crushes it with that too. It's like a huge piece of his business model. He talks about it on our video where they do like, you know, corporate or B2B level recruiting.

And yeah, I thought about switching it to like kind of like a VA hiring model because I've heard a few people do it as like a subscription, like 1K a month, you know, and then. Yeah, unlimited recruiting or something, you know, for VAs, basically.

Interesting.

It's not like a salaried employee, you know, that we're hiring. No, exactly.

It's like project based style. Only if they're. Yeah, it only turns that way.

Recurring.

As if they have recurring work.

So. Yeah.

Yeah. So as long as there's not there's a pipe, but. Cool. All right, well, Anything else? Faceless YouTube land.

Info product land. We did. We did switch to. Because we've been getting so many people, like, joining lately. The one that we switched to, that might be good for everybody. For one, I blew up on TikTok, so I had a lot of traffic, so I had to change the conversion mechanism to, like, from a VSL to. We switch it to, like a webinar model and then that crush and then.

Tick tock direct to webinar. So they have to opt. Or is it real time? So they opt real time.

I do a live. Yeah. And then I just. I'm really good at, like, beliefs on. So I just believe sell for like, two hours straight, basically.

You do those live, you said.

Yeah, yeah. So I want tomorrow night. But what we did was, is we switched. Like, so I went into the data and I found that, like, dude, I'm telling everybody, it's like the Alex Mosey stuff. It's like, he's so, like, freaking. I think everybody's like, oh, yeah, he, like, says the same stuff. He's so mainstream or whatever, but his stuff works. There's a reason why everyone loves them so much. And the one that I, like, got from him was he's like, dude, if you can just figure out how to give the value twice, like, two times faster, you're technically, like, two times more valuable. Yeah. And so we literally saw. We just did all the data. We tracked everything. We're like, oh, the average student gets monetized in 80 days, but it takes the average student 34 days to pick their niche.

Yeah.

I don't know. People are just like. They have such a tough time with, like, making a decision, and that's why they're usually broke. And not making 30k a month already, you know, is, like, why they've never built a business, because people have such a tough time making decisions.

So did you collapse it to, like, 24 hours or anything? Yeah, yeah.

We're like, dude, if we literally just get that one metric down and immediately, like, people are getting monetized in, like, 50 days instead of 80. But, like, so we just did a. We. We just do a. A two day, eight hour boot camp. Yeah, we just paid it over to that. So that was an instant. Like, that blew my mind of, like, if you just track the data and see what the biggest bottleneck is of, like, results, you can literally make your program, like, so much more valuable. And people are just like, yeah, Brooke.

The guy was talking about Brook Was talking about that, but they do. And another guy, another guy I know does group. And Brooke, I think at the time when I talked to him, was doing solo but like, onboarding calls. Like, post purchase, onboarding call. And it's like, you1 push the activation.

Metrics, like, way forward.

It's like, no, just decided on this call, basically. And then like, you know, get. Or do you have access to everything? Are you in? That's cool. Congratulations. Best app ever. It's like, okay, cool. That call alone. But even if you talk about nothing, like, jumps everything 80. Then it's like, pick the core indicators, which is like, did they pick a niche? Did they set up an account? Did they. Whatever. And then it's like, cool. That happens. And then also, if of interest, that's when you sell your other offerings. So it's like, okay, cool. And it's like, did you want, like, more. Did you want us to do, like, four more of these calls or whatever? Like, over the next eight weeks? We'll do a call with you every week just like this. And it's like, okay, cool. That one's actually five grand, not two grand. And like, bump. It's like they just recaptured, like, another three GS and 40% of the people do that. And then you have the other offering. It's like, you just want us to do this for you. Like, we'll pick your niche, we'll pick the videos, we'll build the team, we'll do whatever. And it's like 30 grand and like 5% will take it, but like 5% take 30 GS and it's like 96k per or whatever, you know, I mean, the math shakes. So as long as you have other offerings. But activation points. Yeah, hammering those forward. And like.

Yeah. I mean, I don't know.

I could talk all day about info coaching models, but it's. It's cool. It's a cool thing. And the webinars are cool. I've never done webinars. We're talking about doing it right now, but there's a lot of stuff. A lot of people do these cool automated versions of them now that are on like a zoom thing through. Through a event. Yeah. Like, Will Rivera was on here and he was talking about how he does. He did live webinars for years and every single week at the same time and whatever. But when you can, there's like a science to it that I'm not the pro at by any means, but, like, live enough times that it's, like, ironed out until it's like essentially perfect. And then you can automate them through and then. Because when you automate them, the times and everything make it so you have like, higher show rate, quicker volume. Instead of having it like once a week where someone's opted in for four days. It's like a day or that night. Like the Just In Time webinars. And I don't know nothing about the economics, but they're crushing for them. He doesn't do any live ones anymore. Once he ironed it out and like, you know, publishing was running theirs, they had a ton. There's was a auto web and that was mobbing for whatever that was. 2k offer like a bunch of people.

Bunch of people cross. Yeah. The webinar. I. I feel like for everybody that's like in here, that's like still here at this part of the podcast. It's like, I know a lot of people probably like, dude, I need to start posting on YouTube, like, because I know, like, I talk to these guys that do like $100 million a year and stuff, and they're just like, dude, I'm like, not taking advantage of this opportunity. You know, it's like they know it's there.

Yeah, you.

I don't know. You're the one, the guy that took the jump and did it. Maybe you could help serve them in here and too, like, what made you get off the fence finally? But I would say, like, the main thing is just who do you want to be and like, why do you care, you know?

Yeah. 100.

And for me, it was like, I started posting on TikTok and I started doing live webinars is because, for one, I love changing people's lives and I love helping, like, shift beliefs. So it's just one of my favorite things, like, believe, like, people's belief systems. But then also I wanted to become somebody who was good at speaking articulation and being on stage. So I wanted. That was my future life that I wanted. And so I did it not for the results or for the views so much. So, like, I literally shot for, like 5,000 followers on TikTok. Was like, the goal that I shot for. And I ended up with 200,000. And then, like, way faster than I ever could have comprehended. And it was just because I literally just focused on the skill that I wanted in my life. So I started doing the webinars because it was like, I look at all these guys that are insanely good at selling. And so you look at the Jason Flagella, like, dude, I Literally listen to Jason Flagellan saying. And we went from like, two, like, 10 customers, like five to 10 sales, a webinar to 18 by literally just freaking listening to that podcast. Like, and then I just did some of the stuff you talked about. I was like, holy. But it was like, I. I just want to get really freaking good at something, and that's my obsession. And it's like, I'm obsessed about getting good at something, and it's like, I do it for fun. And it's like, it's just you chase. Chase the obsession that you have, and then. And then opportunities will kind of just pop up. You know, it's like, as time goes on, it's like, then you get to get all the benefits that all these guys have. I think a lot of people, they're like, I want to be Oxford Mosey, but they're not Oxmozy or whatever or Iman Godsey, but they're not Iman Godsy. It's just, what are your own selfish interests on, like, why you wanted to get into it and then just pursue those. And then. And then inevitably, if people f with it, then cool, that's a bonus. And you get the fame and the views. It's cool when you have people come up to you in public and they're like, dude, I watch your videos. Like, I saw you. You're the guy. And it's like, that's fine. But it's like, dude, I care less about that than, like, it's just fun that I get to have these skill sets now and I'm more articulate and stuff.

Yeah, I always talk about the business model and economics. And the economics. But, like, I know a guy that has roughly those numbers you're talking about and does it in, like, a finance niche mobs, because, again, he can point it to something that has, like, just such high economics on the back. And, like, because he built the trust. Like, the method is just, you know, instead of selling info, coaching or selling, you know, nothing. Right.

Like, the best videos I converted had 100 views.

Yeah.

Hey, like. Like, I'm making, like, a specific video to a very specific avatar. 100 views. No one knows about this video on the Internet, you know, freaking $30,000, you know, like, comes in, like. Or whatever. Probably even higher with some of these guys that have the model.

Yeah, no, it's crazy. And then. Yeah, you asked on there, and then I gotta pop on this next. But the reason I did, I mean, I put in the beginning all those videos, but, like, I basically just got Hit with enough emon things at the time, had seen it, had wanted to do it enough times. Paid Iman for what is now Quantum consulting inside inside consulting.com is quantum. And at the time it was that eight figure license thing. And then I got in there and it was like I. I just watched the entire course in one weekend and whatever I paid 18 or 25 or something like that. And it was like the most like high caliber, like rehash and like crazy editing style. Like how to set up your like desk studio and the lighting and the cameras and all this stuff. And I was like, I just want to make looms. Like I just need to post and like the group chat and like everyone and I started like sharing those and like it was just like 1, 2, 5, whatever a day I was getting as subscribers. And I was just like, I'm just gonna beat the hammer and like beat the drum on this. And then went from docs to this. But the entire time. And the reason I wanted to do that was because like one like the straight up reason is I had absolutely no connections in the space. No friends, no network, no whatever. And I had been like, in this space, it's all I want to talk about, all I do all day. And like at some level I'm going insane just sitting here.

If you have a wife or a girlfriend, she's probably like, stop talking.

Oh my God. No, like, dude, friends, family. Like literally girlfriend, friends, family. It was done like I was the annoying only work person and like I still am, but now it's like I have an outlet.

Yeah.

And now. And like, you know, I was so in the initial, you know, there was like a one on one Iman, one on one call with Iman in the beginning. And I popped on. He's like, dude, you just get 3 to 5K on like basically X and YouTube and like that's a honey pot and you can make another couple million bucks a year like on the side just from like side deals and just kind of like learning and fun. I was like, all right. And I think that's the goal I set. And then I hit that like 40 days in of the most attainable goal.

You could possibly hit. Like.

Yeah. Which I didn't know, right? And then like even now, like we talked about the other day and it's like whatever, like 9K. And it's like how big is when it starts to get like out of the range of exactly what you said. Who's the avatar? And like who am I talking to? And like, who do I want to be around and stuff. And like, I don't want to get too beyond. I don't want the whole like, oh, you run into someone on the street or whatever. Like, I don't want any of that. So my whole thing was like, network as really was the first one, even though I put on the last of my list it was network, which now I have. Now I can have calls with, you know, basically anybody like, within our little world. Like, I have like, at least either direct or one step away connections to, like, anyone that's in our world that I've consumed their content for 10 years. That was a big one. And it's cool because I can go places and do that and I get invited to stuff and that's fun. Talent was a big one, which has been reaped, you know, five times already, where it's like, oh, cool, we want sales reps or a marketing tech or whatever. And it's like, boom, we can post for it and we get access to talent, which is cool. And then the other one was opportunities. And I don't know how I feel about that one still because I get insane amounts of inflow for consulting or one to one calls or whatever, or 20 grand for this or 50 grand for this and all this stuff. And I have denied every single opportunity that's come through, every partnership, every sponsors, whatever, anything. I've denied everything because I just like, don't really want to distract the focus. And like, I also say, like, I don't sell anything, which I don't. I don't want to like, productize something and sell it. But I do have to figure that out because I have left like a lot on the table and not even just like the money on the table, but like the. I need to figure out a way that's like fun, light, monetized and whatever for the opportunity section. And I think I have something and like, I'm actually in combo right now about it. But, like, I just want to make sure it stays like that, where it's just like fun and light and like performance style and like, cool in that way. Not oh, cool, and I'm gonna shill my thing because, like, I don't care about that in the end. I literally don't care. And if it starts to take up my time or like, way on my brain, I will stop doing it like the next day, 100%. So that's why I started making them. And it worked for all those reasons and it worked overly in that other bucket. And I don't Know what to do with that one. So it was like, it was a misfire. It was like, oh, I want opportunities. And it was like endless opportunity. And I was like, I don't want an opportunity.

So, yeah, yeah, I think just like, childlike curiosity, playfulness. You have like all the likes you have all the archetypes of everything. For sure.

Well, I mean, even like this combo, like, you know, like, I. I've heard about this a lot of the time. I've, like, watched the random YouTube video about it. It's interesting, like, your perspective on it and I know other people's and like, whatever. But just even to hear like, what kind of like, rolls off the tongue for you because you've done it for so long or like, while you're like, oh, yeah, this number or this number. Like, you already know it. Right. Like, I like. I like having conversations with people like that that are like, you know, keen on their craft and even like, who do it different. Right. So some people are trying to machine it. You're not trying to machine it. You're trying to, like, fun kind of culture, build it. It's at some level, like freedom money, where it's 50 to 100 GS a month. And then also the info coaching thing, because there's info, there's money there, but also people there. You know, I respect that.

So, yeah, I think one thing that they ended off on for you personally would just be like, the longer that you delay it, it's like, yeah, you're leaving money on the table and stuff like that. But also the more valuable the thing becomes, the longer.

Yeah, for sure, for sure. And I'm telling you right now, like, if, if, when, whatever it is. I am a performance guy. I love performance. I think it's fun. I think it's.

Yeah.

Wines, parties. I think it's whatever. So if it's 20 of this thing only, you know, I mean, like, performance don't like, I'm cool with that too, because then the weight isn't even as much versus someone wires me 100 GS. Like, I'm. I know feel until they make a million bucks, you know, I mean, like, I know how that's going to feel to me and like, I'm good on that. I don't need that. I don't care.

Maybe you could, like, partner with somebody who's already good at something.

That's what I mean. I. I'm down to partner with people who crush it. I'm down to, like, do through authority in that way to like, help build that for. In that way. Like, you know, but again, no pr. Like, I don't care if people buy this or, like, want that. Like, I don't care. It literally means nothing to me. Like, in that way, like, if anything, it's going to be a fun thing that we're going to do because it's fun and we're all going to get, like, rich together and, like, serve their customers, serve whoever, like, grow it or it's not. And I don't.

The other one I found too, is when you pretend like you don't know everything. That one goes a long ways, too. Yeah, yeah. YouTube works. I don't know. I don't know what I do. I literally just hit record and I post videos. Yeah, the sense. And like, yeah, it's super deep.

And then also being like, I literally. Because I.

True.

I am the truly that person, though. I feel like I know all this about this and I know nothing about, like, everything else.

That was my success on TikTok. I was just. I don't know how TikTok works. No freaking clue. I just hit record, post videos, and it likes it when I post more videos. So I just post more videos. Like 100.

100. I appreciate you. This is very helpful and I will get it up as soon as I can. I got back to back after this.

But yeah, talk to you soon. All right.