The Stupid Simple Faceless YouTube Method That Prints Money

Devon Canup shows how to build faceless YouTube channels by picking niches with $10K/month potential, copying viral video formulas, outsourcing production on Upwork for $15-$150 per video, and posting 1-3 times weekly. He claims over $3M from his own channels and sells a coaching program called Faceless Channel Academy.
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What is up, boys? So you want to build a faceless YouTube channel? Well, guess what? You're in the right spot. Daddy Dev here is going to show you the exact method that has allowed me to make over $3 million with faceless YouTube channels. This is without being on camera, without showing your face, without even knowing how to use videos or how to use AI. Like, to be honest, I don't know how to use AI, okay? I'll just show you how I make a ton of money. So stupid simple. That a 5-year-old can understand it. And if for some reason at the end of this, you still don't know how to do this, you're screwed. You're never gonna make money with YouTube. Just kidding. But you guys can always ask me stuff in the comments and I will be answering your guys' questions. So let's jump into my computer. So first of all, real quick, this is the exact same process that I've used to generate results like this in the last 90 days on this channel. We did like 90 grand almost, and then we almost hit whatever, $90,000 or so. We had $2,700 over the last weekend. And then this channel right here generated us $800,000. So the number one thing that you have to understand is this really like kind of like 4-step process that I'm gonna give you guys. All right, which is first of all, step number 1 is you need a good niche. Okay. And so how do you pick a good niche? It should be the number one question that you should have when it comes to running your faceless YouTube channels. And so what is niche? Niche is just ultimately what are the topics of the videos that you're going to produce? Because you need just to do one, you need a one niche channel. Okay. If you're trying to do like everything, like an everything channel, there are a few examples out there that you can definitely go produce and like see that are making money off of videos that are doing all sorts of stuff. And it's not too often. Okay. That people are doing like a multi-niche channel. Okay. So instead you want to focus on having one niche. So like doing sports, history, geography. Okay. Don't do, don't do the mini niche when you're a beginner. Okay. Cause you may want to get you to $30K a month as likely as possible, as fast as possible, as juicy as possible. And so you want to pick something that's like evergreen. Okay. You want to make sure that people are making money with it for years to come. Sports, travel, geography, history, psychology are some great examples of different niches that you guys could do for your channel. Okay, so you want to make sure it's evergreen. The next thing you want to do is you want to make sure that there is other channels making more than $10K a month. Okay, a lot of people I see, they jump into a niche and nobody's making money with it, or the top channel is making like $3,000 a month or something like that. Okay, here's the thing, is building a $30K a month faceless YouTube channel takes the exact same amount of work as building a $1,000 a month faceless YouTube channel. Why? Because when you're building a $30K a month channel, more people are going to be excited to be a part of the project. You can hire more experienced people. The videos are just going to be better and more gassed up. Like they're just, you're able to get more views a lot easier. And the ideas almost are easier to come up with when you go after a bigger channel. When you're going after these small channels, you're kind of going for this very specific avatar, this very specific audience. You have to have very niche knowledge in order to do do well. Versus I'm seeing absolute idiots build 10, 20, 30 grand a month channels because they just follow the basic principles of YouTube. They're able to absolutely crush it. Okay. So always make sure to have channels that are making at least $10,000 a month. So you can use a tool like viewstats.com. It's like V-I-E-W stats. Okay. You guys can use that tool to look up the revenue that they're making. That tool is like somewhat inaccurate lately. I've been liking vidIQ a lot more. Like lately I've been pushing people towards ViewStats, but now vidIQ is kind of goated again. They all switch on who's like the best data and who's the most accurate. I'm liking vidIQ a little bit more. They have a nice little Chrome extension. ViewStats actually used to have a Chrome extension. For some reason they removed it from the Google Store. But vidIQ, you can just use a free tool. I don't pay for any of their shit. I just use the free stuff. I guess vidIQ, if you want to sponsor me. But here's the thing, like just use their free stuff. And it actually does really well. It can tell you exactly how much money channels are making. And really all I do to find channels that are making this amount of money is I just scroll on the homepage. I just scroll on the YouTube homepage and I go and find the channels that are making 10, 20, 30 grand a month. Uh, usually what I'll do is I'll track it on like a spreadsheet or a notepad or something. Um, all the channels that I find, I'll put in, let's say 10, 20 hours into finding a good niche for a channel, uh, before I decide that it's good. Okay. So I'm always just trying to find who's the people that are making money. And then the next thing is you want to find channels that are doing it at preferably less than 6 months. Okay. If you're finding faceless channels that are making $10,000, $20,000, $30,000 a month within 6 months, that's ideal because that means that like, if they got results fast, that means you can get results fast. I see too often beginners will get into trying to do a niche or a topic where they're trying to pick something that's just been around for 3 years and they're just now finally making $10,000, $20,000 a month. If it takes them that long to get that result, that means you're probably, especially as a beginner, beginner, if you've never done this before, it's going to take you forever to be able to get to where you're getting any sort of decent results. Okay. The next thing, whenever I pick a niche, is I always want to make sure that the videos are like reasonable to make. So I try to keep the cost. I'm going to give you guys a wide range. You can be like, what the hell is Devon saying? But I try to keep the cost between like $15 and $150 a video. Okay. And it just really depends on your budget and honestly less about your budget, but more so about like What is the production level that you have to have? Okay. The, for the videos. Got it. So I usually try to keep it between $15 and $150 a video for production-wise. And just making sure that it's like at least very feasible for us to make the content. Cool. So that's my solution to picking a niche. I will take, like for me now that I've done a lot of YouTube and I've obviously like, you know, made millions of dollars off of YouTube and been doing this for years and years, I've done over $3 million now off Faceless YouTube channels. I'm a lot slower to starting up a new channel and picking a niche. I'm just really looking for the thing that like is gonna make me the most amount of money the fastest and also have a high valuation. I could probably sell it for later. Okay. 'Cause right now I'm kind of moving more towards a business of like, how do I buy, how do I create and sell businesses and create and sell YouTube channels rather than just like going for quick, going for the money grabs or doing something that just takes for a long, for a long time and it's like a passion project. Okay. So that's what I'll usually do. For a complete beginner though, you're just trying to find the channels that are like nothing crazy production-wise. They're probably using freelancers or some of the cheaper AI tools, or like some of the AI tools to make the videos. And usually like they're recently blown up and then they're getting lots of results. Cool. 'Cause otherwise you're just wasting your time. Like if you're shooting to make $2,000 a month, just stop doing faceless YouTube. Go do something else. Go, go mow your neighbor's lawns or something like that. That is a complete waste of time. Instead, just go after the, the decent money. 10 to 30 grand a month, okay? Because at least if you're gonna put in all this work to build a faceless YouTube channel, you might as well get paid really well for it, okay? And when I say a lot of work, I'm not saying you gotta like put your blood, sweat, and tears into this. It's probably gonna take you, let's say like 100 hours, you know, to figure this all out and to get it to where you're like moving really solid. You might as well get it so the payday is really well, okay? So that brings us over now to number 2 when it comes to the process. So the next thing you wanna understand whenever it is, when it comes down to building a faceless YouTube channel, is you want to figure out how to create the formula to coming up with viral videos over and over again. Okay. So formula. And so you'll realize most people, they just do, they just throw spaghetti at the wall and see what sticks. They're just like, oh, oh, oh. And then there's like this one piece of spaghetti sticks over here. And then they're like, oh my gosh, wow. I'm like so frickin viral and successful versus what I do. And the people that I work with do we just keep it really simple. You just— whatever is working and going viral, you just recreate it. Okay, so this is the formula. This is a strategy, is you want to mad lib the videos. Okay, do you guys ever do those Mad Libs where they have the little like, you know, put in a noun here, put in a verb here, you know, and it's like you tell a story and it can get really fucked up really quickly, you know, some of those Mad Libs. It's like Timmy did what to Sarah? Okay. Anyways. All right. We'll keep it, keep it back onto this. So you wanna mad lib the titles for these videos. So one of the things that I did, like an example I'll always use is there was this content series like 7 years ago. I know this is an older example, but it's just very easy to nail the point is they would do like how Elon Musk spends his billions. Okay. I'm not even gonna try writing that out with my, Mousepad here, but how Elon Musk spends his billions. Okay, spends, I'll put spends billions. That makes it easy. Okay. And so what people started to do and pick up on is like, oh, well, okay, that's interesting what Elon Musk spends his billions on. And that video got like millions of views, like multiple times over by just talking about how, what weird shit Elon buys with his money. What people started doing is they're like, oh, what other billionaires are there out there? And what you can then eventually start to do is just instead of turning that one video into just a one-hit wonder, you know, I ended up doing it. Um, you can now turn this into like different celebrities, different, uh, athletes. You can do other billionaires obviously. And then you can just go down the list of rich people. And now because there's like, let's say 1,000 different famous people that have money or are billionaires, you can just go down the list of people and now you have a bunch of video ideas just out of thin air that you can just go produce. Then the logistics of production becomes wildly easy because now you just got to go make the videos. So this is really the formula here is like, how do you find a video that already went viral and then just turn it into a templated thing? So then what I'll do is I'll usually go find like, what are the top keywords using a software like Google Trends or something like that? Because Google Trends, you can go ahead and see if like something's more valuable or less valuable than something else out there. And all I do is I'll just go on Google Trends and see who's like, who's worth more views, who's getting more attention. And what's cool on Google Trends, you can actually go to the YouTube feature and see like specifically what chat, like what keywords are getting more views or more searches on YouTube specifically too. So you can actually even see on YouTube like what's, what's actually who's bigger. So you can see is LeBron James more famous than Elon Musk? I don't know. You can go find out and what's more searchable. So that's what we do. And then we, and then you have to understand content really has 4 different, 4 things that makes a video go viral. Okay, so you have the idea, which is kind of what we're talking about up above is like, what is the video idea? Then what you have next, after you have the idea, you then have to package the idea. Okay. I see people do this ass backwards all the time, but instead you have to understand, you have to always come up with a video idea through this lens is what's the idea, what's the packaging, which I'll break that down in a second. Then what's the, what's the actual hook of the video? Like I put more time and thought into the hook than I am actually recording this video right now. Like I don't really like, I could just rip this shit all day. Cause I, this is what I live and breathe. But the hook is actually the more important part of the video. It was actually capturing you guys' attention and being like, yes, I am getting what I'm delivering on. And the thumbnail actually is more important on the views. So this video gets shit views. It's not because I don't have good information. I know this information is gas. I know that you guys are going to like get rich off of what I'm telling you guys, but here's the thing is that this, is what makes the video better, whether it has good packaging or not, and then whether or not it has good hook. Okay. So then that brings us over to the content. Okay. So it's in this order of operations as far as priorities. Okay. So when it comes to ideation, this is it. This is the ideation right here. This is how to come up with an idea. Then what you'll do— I'll do it in red. Okay. There's the idea right there. Cool. Then what you're going to do is you're going to then focus on the packaging. So the packaging is now this. Thing on YouTube. What does this look like? It's the thumbnail and title. Okay. So I kind of helped you guys break down how to create the titles up here. This is how you do the titling and then the thumbnail. You always want to copy the thumbnail. So for example, if they just show a picture of Elon Musk, this is my beautiful headshot of Elon. Let's go. And let's say he has a Tesla right here and then he has like his, you know, his Gigafactory right here. Right. Okay. So whatever the style and the layout of the thumbnail is, what you do is if you're doing another video, you literally just do the exact same shit. Okay, so if you're gonna do it on, let's say, like, I don't know, Mark Cuban, okay? Okay, you're gonna Mark Cuban, and then you got his, like, you know, basketball team, right? Beautiful, right? And then you got his, like, you know, PJ right here or something, right? His jet, right? I don't know, you know, whatever they do, you just always do the same. If they got a jet on Elon's, you do a jet on Mark Cuban's. You just copy the same thing, right? Okay, is how you do it for the packaging. Okay, and the same exact title. Um, and then what you do is watch the hook. What do they say in the hook? In this video, we're going to talk about how Elon Musk spends his billions. All right, so for the Mark Cuban video, in this video, we're going to talk about how Mark, how, uh, how Mark Cuban spends his billions, right? Cool. That's it. That's it. You guys are overcomplicating this shit. It's not that complicated. When I say, again, like, making this happen is easy and making a ton of money off YouTube is easy, it's because it's really, it's easy. We just complicate stuff because we We don't want to believe that it's easy to make, to be able to change our lives with some faceless YouTube channels. And then for the actual content, you know, if they're doing like a listicle, like an explainer style, like, you know, first they're going to talk about his jets and then they're going to talk about his houses and they're going to talk about his yachts, you know, and then they're going to talk about his travels and then they're going to talk about his cars. Okay, cool. So then when you do Mark Cuban, you talk about his jets. And then you're gonna talk about his houses, and then you're gonna talk about his yachts if he has any. You're gonna talk about his travels, and then you're gonna talk about his cars. Cool? Like, you're just gonna do the exact same thing, but instead when you're talking about Elon, you're gonna talk about— you're gonna talk about Mark Cuban or Michael Jordan or whoever you can come up with. Like, whatever name you come up with. Larry Ellis. It doesn't really matter. It's just do the same exact process. Okay, so that's how you make a viral video. Then number 3, Okay, this is where everyone usually totally fails and never makes this work. Okay, it's because they try to overcomplicate the shit out of the production, which as we saw right here, 80% of the results, 80% of your success on YouTube, by the way, okay, 80% is these categories right here. 80% of your views going, your videos going viral, and you making all this money is like this is, is in these 3 things right here, okay? The 20% of work that gets— or the 80% of work that gets the 20% of results is the content, which is most of the work, but it's the least important thing out of the entire process in the sense of, like, in the sense of results. Like, yes, you have to make good videos, but you're gonna be putting more time into content, into production, especially if you're the one doing the videos than not. So there's really two routes that you can go when it comes to production. Okay. Either you can do it yourself, right? Where you do the AI, you do the, you do the AI, you use the video editor tools. Okay. You find the clips and the footage. Don't even begin to ask me where to find the footage. I don't even know. Okay. People ask me all the time, Devon, where you find the footage? No clue. No idea. I could not tell you. Okay. Like, where am I finding it? I don't know. As long as it's not getting copyrighted, I don't care. Okay. And then you're going to have to go ahead and do the thumbnails. You got to do graphic— you're going to have to become a graphic designer now all of a sudden, you know, you're going to have to do all this stuff of like learning how to use Canva and all that. Now you're going to have to be like an AI expert prompting engineer. You're going to have to become a scriptwriter. Okay. You're going to write scripts. You're going to have to now do voiceovers to yourself or be able to be like some AI extraordinary voiceovers. It easily gets to the point where you're putting in 10 to 20 hours of video, and especially if you're posting 3 to 5 videos a week. Oh my gosh. Yeah, don't even try. Talking about, you know, going on vacation and stuff like that. Because the main thing is like, we want to make money, but we want to like have a life of freedom just as much as we want to make money, right? So this is how I do things, okay? This is how I do things. This is what I force— like I tell my students to do. Say force them to do, they still go this way sometimes. I'm like, yo, don't go that way. I'm like, go this way. Come on, come over here. Come over here to the dark side, to the good side. Okay, so what I do Okay, immediately on day one, even if you have no experience, even if you've never done this before, you just outsource on day one. Okay. So that's why above in the production costs, I was saying you need to be between like $15 and $150. You can eventually like get it. You can at first keep it cheap and then as you scale up you can spend more money. Like this channel right here, I think originally we were spending about $800 a month in production. And then once it started to become insanely profitable, now we're at about $4,000 in production costs. You just increase the production as the videos get better and better. So what do you do when you outsource? Okay, so what I do is I just go to a software like Upwork.com and I just go find freelancers that are on Upwork that we can just hire to do the videos for us. Okay, what you do is just throw up a job post. They made it insanely easy. They literally, they literally have literally, literally, literally have a prompt where you just type in what you're hiring and it will throw up the job post for you in 20 seconds. Don't believe me? All right, let's, let's do this together. Okay, let's go to Upwork and let's do this together. Okay, I'm going to go to Upwork. You go to post a job, you go right here. Okay, you can even see some of my other job posts right there. You hit long-term project. Watch this. I am hiring a video editor for a sports basketball YouTube channel. Boom. You just go ahead and input that in right now. It's going to make you the prompt in 5 seconds. In 5 seconds. In 5 seconds. Okay. In 10 seconds. Okay. And then what you do is you do fixed price for the video editor role. Let's say we'll do $50 a video. Hit continue. And then you hit boom. Next. Finally, shop post. You're done. You threw it up and that's it. You just hit post as standard for free. I did the entire process live in front of you. That's it. So then what you're going to do is hire people off Upwork. Do you want to hire a scriptwriter? A voice actor, a video editor, and a thumbnail designer. And I know some of you guys too, you're like, oh, what about AI videos? Can you monetize them? You can. But one way to make sure that you don't have any issues with YouTube and monetization— we have a lot of students that are making like 50 grand a month with AI videos for sure. But one way to do it to get around this is we're getting the voice actors, like human voice actors, and then even sometimes we'll have the voice actor just show up on video for 5 seconds. Not the entire video, just 5 seconds. Okay. Just so that way it's like obviously human. But anyways, so you hire a scriptwriter, voice actor, video editor, thumbnail designer. Okay. The normal rates that I'll pay a scriptwriter, like a good rate for a scriptwriter is like $30, you know, $30 to $80. Like I have one guy right now, like he's writing scripts for $30 and they're getting hundreds of thousands of views. You don't have to pay anything that crazy for a voice actor. I'll pay. It just kind of depends on the budget. $20 to $50. And then for the video editor, I'm going to pay about the same as usually the scriptwriter rate from $30 to $80, which kind of really depends on the quality that they make and if they're doing animations and stuff like that. And then there's a beautiful $80. And then for the thumbnail designer, I'll pay them like $5 a thumbnail. And if I'm having them do multiple variations, maybe I'll pay them like $10 or $20 per thumbnail. Cool. That's our process. And then now all you're really doing is managing this team and we'll use the software like Trello. To manage it. And then you really just check in the Trello board every single day. Your team just goes and writes the scripts, edits the videos, does the voiceovers, and then you just go ahead and check it off and you just do QC. So really now all you're doing is you're learning two skills, two skills. Ready? Hiring. I'm gonna really draw this out. And then, and then, and then you're just learning like management. I'm just gonna put it in there. Cool. You're gonna learn management and hiring. That's it. Versus if you're doing this over here, you're doing it yourself. Now you have to learn like 20 skills very quickly. And this is why most people never make money with YouTube and they say that it don't work because they have to become a rockstar at all these things versus instead just having somebody who's already good at all these things and you can just hire on day one. And this is why most of my students are monetizing so fast because they are just able to make banger videos on day one because they're hiring people that already know what they're doing. Okay, so sometimes you have to go through more applications, more, more editors, more scriptwriters and stuff to find a good one, to find a diamond in the rough. But when you find them, like, you're able to make a ton of money really quickly. Okay, so that brings me over to point number 4. All right, so point number 4, now at this point, it's just like really scaling the channel, making a ton of money and getting results. Okay, to monetize on YouTube, I know a bunch of you guys know this, but you need 1,000 subscribers, uh, and then you need 4,000 hours of watch time in order to be able to be able to monetize on YouTube. Uh, usually what they will pay you out for ad rates is anywhere from like, on the lowest end I've seen ever is like $4, uh, on the low end, uh, to the high end I've seen like $20. Some people get like $30 to $50 RPMs, but it usually goes down as you scale up a little bit. Um, I get paid on like this channel right here, if you do the math, 8 million views to generate $90,000, uh, in the last 90 days, I think we're at like $10.50 is what that channel is getting paid per 1,000 views. And if the last 30 days, I think it's like $12 or something like that. So, so yeah, it just kind of really depends on your niche, what you're talking about. Most of the students I work with, usually they're between like 6 to 20, 6 to 15, I would say is like pretty realistic. Some of them are hitting 20s. It's not too often. It's like, it's pretty nutty. But yeah, I don't— and by the way, never choose your niche based off of RPMs. You always want to choose it based off of like revenue outcomes. So a channel might be able to get a $20 RPM, but the revenue ceiling for there is like $5,000 because there's just not that large of an audience for it. Cool. So how often should you be posting? Usually 1 to 3 times a week. And usually I recommend people do to like at the beginning at least 10 to 20 minute videos if it's in the budget or all the competitors are doing it. A lot of times you want to then eventually move up to where you're doing 20 to 60 minute long videos. And the reason being is because majority of the viewership on YouTube is actually TV watch time. Is TV view— television viewers. And they really don't want to be changing the YouTube channel with their freaking television remote. It's a pain in the ass. I don't know if you guys have ever tried it before, watching YouTube on the TV, but it's just significantly easier to watch a longer video for length of videos. And you'll end up getting paid way more because more— way more ads can play on your videos. You'll have a way more sophisticated viewer, which means they're usually worth more to YouTube. And And yeah, so that's pretty much the entire process. So why do I give all this away for free? Because I am YouTube Jesus. I give it all away and I love seeing people win. That is partially true. Um, but also I run Faceless Channel Academy. We call it FCA. It's the number one coaching program in the world where we literally take average people to build profitable, successful faceless YouTube channels in as fast as possible. And we even guarantee success. So if that's you, all you gotta do is go down below to click to sign up and join. We're not cheap. We again are the number one for a reason, and, uh, we help people absolutely crush it. So anyways, like, subscribe, and I'll see you guys in the next one for more videos. Let's get
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