How I create more luck in my life

Devin G. argues luck isn't random but built through consistent effort and creating opportunities. He shares personal examples of how producing content and staying persistent over time increased his chances of success.
I believe to have any sort of sizable success in business, you have to get extremely lucky. But what's cool is you get to create that luck. And a lot of what I do now at this point is how do I increase the surface area of luck? And simply how I do that is by just outputting more. Whenever you output out more output, you create a larger square surface area to catch virality, AKA luck. When it comes to social media or if you're in a sales position, the more calls that you make and the more repetitions that you do, the more that you increase your chance of getting a sale. And so it's about creating the luck, creating the opportunity for yourself, for the lucky moments to happen, making the phone call, making the decisions, doing the thing, trying things, and possibly catching the luck on this video. I've gotten lucky a couple times. I've had one video when I first got started, probably like a month in, I recorded a video and the video is almost at now 100,000 views. And I've had a couple other videos pretty do pretty well now with that being said, I'm just uploading a ton on this channel. And the reason why I do that is one, I want a huge back catalog for people to go and consume when I do blow up this channel and when I do have my name get bigger and bigger and my brand grow as I get on podcasts and all sorts of stuff. But then also on top of that, to try to catch luck. Some of these videos are in alignment with the messaging that's in the marketplace. That is what people want to see. Some of the videos that I make are either late to the party, and that happens sometimes. It doesn't really completely align with the market, like with what the market wants, or it's just not in its prime time yet. I've made many videos on YouTube that have gotten millions of views that took six months to blow up. On some other channels that I've done, you guys probably won't be able to find them. They're faceless channels. I never say that I. My name is not associated to them at all. But I have had many channels that have blown up and some of the videos, they just take time. You call it lucky lucky that, you know, Netflix ended up making a series on a topic that I covered and then my videos were in the limelight to blow up. But I created that luck by giving myself opportunities to capture the luck. And so a lot of it is just trying to capture luck. And then also, like you increase the surface area of luck in two ways. You either do it by the quantity of the repetitions that you do. It's ultimately, if you just make a bunch of content, inevitably something will blow up as long as you're continuously trying to get better and trying to improve. And then the other area of capturing luck is by increasing the skill level that you have to then make it so then those repetitions that you're doing are more and more powerful. So then when there are opportunities that come across, you're able to then capture those opportunities that come up because you're the best suited for the opportunity and the circumstance. Because sometimes, like, for example, I have my. My dad, he is in the wind industry, or we'll just say, yeah, he's in corporate sales. And he got this one deal from a. A prospect who just needed the part Ace, like immediately. He was the first person that they called. They trusted him. He had a good relationship. And they bought the part and they had an insane spread on the profit because they just sent out a quote and they just left it there. And the prospect took it because that was. They needed it immediately. They already had the relationship there and they needed to go and like, they needed the part immediately. And so because of that, that one deal basically paid for the company's payroll for the entire year because of that one transaction, because of that one deal. And you would say, that's very lucky. But ultimately, at the same time, that deal was created through the rep, through him making. Creating that opportunity, by building the relationship, becoming somebody that has, you know, a decade in the industry in understanding how the industry works and having whatever it is. Now, I think at this point, he's had like over 20 years of sales experience. And it all pinpoints down to that moment. You would call that extremely lucky, but at the same time, it's not really that lucky because it was like, yeah, that was an awesome circumstance, but with the law of averages, you eventually capture that luck. And so that's kind of the situation that you're in. If you want to be one of those people that's lucky that goes and makes a lot of money and finally breaks free from the system. What you want to do is you want to become lucky, but you want to attract luck to you. And the way that you attract luck to you is by putting yourself in lots of rooms, by making lots of content, by making lots of videos, by doing lots of reps of whatever it is, doing lots of sales, doing lots of creating lots of projects, developing lots of programs, developing lots of softwares, whatever it is. And Just trying things out and just getting started. And when you start things, you get lucky. There's sometimes when opportunities arise when, once you've gotten started that weren't there before, but now you are in the prime position to take advantage of said opportunities. Like take for example, all the kids that ended up playing Minecraft their entire lives. They probably didn't know that Minecraft was going to be big and make them millions of dollars. They just played Minecraft because they love it. But because they played Minecraft, because they got really good at the game and because they had fun with it, the opportunity arose of the big huge boom of Minecraft content over the last like six years, seven years that was going viral and it just became bigger and bigger of a game. Now there's people that played other games that just weren't as lucky, that weren't as successful. There's one game I've been watching lately on YouTube. It's called like Trackmania. It's a game where they drive like little Formula one cars around different tracks. And it's honestly become more of a, like a meme game in a way than versus like a serious racing game in some ways. It has those components of serious racing, but there's a lot of it that's also kind of just, you know, fun and creative and just wild. And you get some wild clips from it. And there's some people. There's this one guy I've been watching, his name's Wartrol. It's like W I R T U A L. You watch his channel and he, he's been doing like, what he did is he went a little bit of a different approach with the channel. He would tell stories about the game and the game was not that popular. Like, it was pretty popular. Like a lot of people play it, but it's not like the, you know, the level of like, you know, you can make a serious income off of it until recently. And he would make stories about the content of like, people setting world records and the story behind the players playing the game. Kind of document like a documentary style of making this content. And because he made videos that were engaging to anybody that didn't care about ness about Trackmania specifically. You could watch the videos because it was entertaining watching these people speedrun things or watching people try to set a world record and intertwining it with the concepts of stoicism and, and good storytelling, it made for really good content. I enjoyed watching. I never played this game once in my life. I don't really give two shits but watching the videos was just, it was mind boggling to me to see the, the links that people would go to to try to shave off like a thousandth of a second in a video game. And then those started to do really well. They were entertaining videos. Then like almost every single one of his videos was getting over a million views. And at that time he was also just streaming himself, playing the game. And because he got so much attention, then his stream started getting lots of views. Then he's just started making gameplay videos of just him playing the game and clips of him streaming. And it now got to the point where he's the number one streamer in the game. And he just like, then like all these opportunities have arose now the. Now there's a lot of attention on the game, a lot of people are playing it and then they just came out with this game. Like, not to get too nitty gritty in here, but he made, they made this like map. It was called like Deep Dip or something like that. They did it a year ago. He made a video on. It was the most insane map ever made in the game. The video got like millions of views. Then they remade the game. And this time around the attention was insanity. He went from just some, you know, probably, you know, perceived loser, just like playing a video game to that month. I did the math and I did the calculations and I think he gained something like 10,000 subs in a single day on playing the game, let alone all the donations that he got too. So if he has like 10,000 people subscribed to his channel or subscribed to his like Twitch stream or whatever, that's about $25,000 that dude made in a single day. One single day. The next, I think over the next week he got another like 10,000 subs or something like that. I don't know, I haven't like followed up into it too much, but I was just doing the math behind how much this kid was making. This guy from Norway just like playing the video game and that month with his YouTube channel with the videos going viral, and then every single time he would live stream he would get like half of like 300,000 views. Half a million views. If you do the math on that. They're really long things. But let's just say it's like on the low end he gets $4 per thousand views. So then that's an additional like just every single day he was making $12,000 and he was streaming this and that's on the low end. That's Conservative because it was a long stream, so people were watching it for a lot longer. So he was just like he was every day having concurrent like fifty thousand, a hundred thousand people watching. I think he got to maybe 200,000. I don't know, I don't like, I didn't watch this super seriously. But he made probably like 200 grand, maybe 300. I don't know if it was that high, but I would assume like 100, $200,000 in a single month of playing this video game. You can call that lucky, that's insanely lucky. But at the same time, this guy has been streaming him playing this game for years. Like I think like seven years he's been making videos and, and then started live streaming and doing it every single day. I think the dude barely misses like 10 days a year or something like that. And you could say that this opportunity, that this map came out and then this all a sudden mass amount of attention and being able to create a good story around this was lucky. But at the same time he created that luck. And so a lot of people, you know, they're wanting this lucky like lottery ticket of a win. And yeah, you can try to hope for that, but that's like a one in a billion chance. But what instead in the game of life is you can create that luck, that lottery ticket of a life changing moment by simply just showing up every single day, just showing up in the first place and then just creating a surface area of luck by being consistent. I imagine if you did something every single day for the next seven years and with something that was like create like, that is perceived work to the real world. You might think that video playing video games isn't perceived work. But playing a video game 12 hours a day to grind out a world record, that's work. That's not fun, that's just like, that's pure, just like insanity and just like sacrificing your life and doing that every single day and just chasing after that for years, that's perceived to work. So if you do something that is perceived work where it's just like you were going really hardcore into something and you're putting, putting in the hours. If you do that every single day for the next seven years, it's inevitable that you'll find a way to monetize it. It's inevitable that it'll catch, it'll catch wind. It's inevitable that you will be handed over opportunities that are lucky that will change your life. The question is, is are you going to set yourself up in the, in this position to be able to catch that luck. The same thing with this channel. If I just keep uploading videos, eventually I'm gonna get lucky and there's like one of my videos that resonates with the market. Eventually there's going to be an opportunity in the marketplace of a content strategy or of a way of making these videos that I'm able to capitalize on because I'm already making the content. And am I able to jump on the train because I'm already making videos and it's not like I have to change what I'm doing much. And if I keep having my eyes open for opportunity and I just keep working in the meantime, it's inevitable that opportunity will show face and it will present itself to me. And so if you want to have an abnormal life, if you want to have a life full of, full of adventure and full of doing things that you love and reaping the benefit of it and reaping the reward of it, you need to start today. You need to start going after things today and start planting the seeds. Some seeds take a long time to, to get, to grow, to poke up through the soil. Some seeds you plant wrong and they don't even grow through the soil. Maybe the soil you put it in the wrong soil. But if you plant enough seeds and you play with the variables, you'll eventually figure out how to get trees to grow through the ground. You'll eventually start to figure out which trees are the pine trees, which ones are the little bushes that barely grow at all, or which ones are the pieces of grass that grow, growed like 10 inches tall. And as you start to get better at it, you will start to create a surface area for luck. But you have to start planting the seeds today so then you can reap the harvest later on in life. And then if you ever give up and you stop going, those seeds might catch luck and they might catch wind. But when you're stopped in momentum, it's really hard to get back on the horse and to keep going. So you need to find something that you keep going with and that you're persistent with and knowing damn well that inevitably it'll pay off if you just keep showing up and keep being consistent. My name is Devin G. Thanks for watching. Make sure to subscribe, watch my other videos. I'll see you all in the next one.
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