In this short dialogue, Mihail Pautov and an unnamed speaker discuss how perfectionism and the habit of making excuses hinder creators from producing content. They argue that waiting for perfect ideas, lighting, or equipment stalls progress, and that creators should start with what they have. The speaker references a keynote about a "hard‑truth, gently told" brand voice and cites a business coach’s mantra: "you can make excuses or you can make progress, but you can’t make both." They illustrate the point with MrBeast, who began making viral videos on an iPhone with low‑tech production yet succeeded by mastering storytelling. The conversation highlights that excuses often mask a lack of fun or genuine interest, which translates into uninspired videos that fail to engage viewers.
You can make excuses or you can make progress, but you can't make both.
One of the problems that people get into is this perfectionism. They are like in the waiting room for a great idea, great lights, great day. Sure. Yeah. And that stops them from doing stuff. Should you wait for a better video, for a better idea, or you should start wherever you are?
One thing that I talked about during my keynote is my brand voice is hard truth. Gently told. It's an avoidance strategy to say, I'm not ready, I don't have anything to say, no one will show up, I don't have the right light, the camera. It's all excuses. My business coach used to tell me this: you can make excuses or you can make progress, but you can't make both. If the excuses feel great to you and your progress feels great to you, don't change anything. It's fine. There's not a revelation. MrBeast is the biggest content creator on YouTube, maybe the biggest content creator ever. He has hundreds of millions of subscribers or followers. Kid started out with his iPhone, or his— he didn't have— I don't know what he did, but he did it with the lowest tech thing that he could. And His videos, they look like trash, but they have tens of millions of views per video. Why is that? Because he's mastered the game of telling a story to get people to be interested in what he wants to talk about. He's done really well for himself, obviously. And so we're just waiting for an excuse, like the right time. Oh, the light's wrong. And I know why, because we don't want to do this because this doesn't feel like fun. We tell ourselves a story like, this is stupid, I don't want to do this. And so when we record a video, our body translates that into something. I'm not having fun right now. This is stupid. I don't want to be here. And so when people watch your video, they're not gonna check it out.