Short motivational advice from Donald Burns encouraging restaurant owners to set ambitious, high-level goals to increase sales and drive growth. Burns argues many owners set goals that are too small and that substantial growth requires stretching beyond comfort zones.
If you want to make more money, you need to focus on your goals. Actually, you need to have some goals. Too many restaurant owners have goals that are way too small. Let me tell you, it is easier to take a restaurant from 1 million to 3 million in sales than it is to take a restaurant from 0 to 1 million sales. Most people just don't set the bar high enough. If you want to make more money, you need to set high level goals that require you to really stretch and grow. Remember, growth is the key to happiness.
If your restaurant only works because you work 80 hours a week, it doesn't work.
