Achieve Restaurant Success: Shift 'Should' to 'Must'! #RestaurantSuccess #ChangeYourMindset #Tips

19 Nov 2023 · 1 min

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0:39

Donald Burns (speaker) delivers a short coaching message for restaurant owners: change your internal language from 'should' to 'must' to eliminate excuses and raise standards. He lists concrete examples (costing menus, marketing, making videos, integrating apps, and removing negative staff) and urges replacing passive intentions with mandatory actions to create radical improvements in the restaurant.

Chapters

The main reason your standards have dropped is that you started giving yourself excuses. There's things you know deep down that you need to do. One of the things I say is all restaurant owners have this list of things that they should do. I should cost out my menu. I should market more. I should, and I should. And I should, and I should. I want you to change that word should and replace it with must. I must market more. I must cost out my menu. I must start doing videos. I must. I must integrate that new online app. I must fire that negative energy vampire that's sucking the life out of me and my team. Change that word from should into must and you're going to see a radical, radical difference in your restaurant.