Attract the Best Employees with a Great Team Experience

27 Jul 2023 · 1 min

Watch on YouTube

0:48

Donald Burns advises restaurant and bar owners/operators to prioritize their team experience and employer branding to attract top talent. He argues that businesses should market not only to guests but also to future staff by sharing images and videos of team members enjoying work, and by treating team experience with as much importance as guest experience. The core claim: take care of your team and they will take care of your guests.

Chapters

If you don't have top talent applying at your restaurant or bar you might not be considered a worthwhile place to work. You always have two markets that you want your brand to be in front of at all times. Your guest and your future staff. Maybe give all those great pictures of food and drinks that you post on social media a rest every now and then and remember to throw in some pictures and videos of your team having a great time working at your restaurant. Being the employer of choice means that you're seen as the place to work. You earn that status in your market by showing people on your team team enjoying themselves at your bar or restaurant. You want to put some energy into showing that your team experience really really stands out. I really want you to make a shift and I really want you to focus just as much on your team experience as you do on your guest experience. Take care of your team and your team will take care of your guest.