A short YouTube video by Donald Burns advising restaurant owners to make their YouTube channels authentically reflect their restaurant’s unique personality, voice, and visual style so the channel communicates the essence of the brand to its audience.
Your restaurant's YouTube channel should reflect the unique personality and vibe of your brand. This includes everything from the way you speak in videos to the visual elements you use. Your channel should actually represent your brand and communicate the essence of your restaurant to your audience.
If your restaurant only works because you work 80 hours a week, it doesn't work.
