Short excerpt from a Donald Burns talk (YouTube) arguing that ~0.5% of restaurants become "legendary" — brands that dominate markets, set industry trends, attract partnerships, and face little competition because they lead the category.
It's 0.5% of any market. It's what I call legendary. Legendary restaurants, they don't have competition. They dominate. They're the brands that people copy. They're the brands that people want to partner with. Because legendary restaurants are known throughout the world, they don't just exist. They change industries. They set trends. People follow them. When you get to that point, you don't have to worry about competition because you're out in front.
If your restaurant only works because you work 80 hours a week, it doesn't work.
