If ten restaurants each have 5,000 Instagram followers, what combined reach does Donald Burns cite?

Donald BurnsThe Restaurant Coach®️

Boost Your Restaurant's Reach with Collaborations #RestaurantJourney #Collaborate #FoodCrawl

1 Feb 2024 · 1 min

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0:45

Donald Burns explains how restaurants can expand reach by 'selling a journey' — organizing themed multi-restaurant events (pub/taco/pizza/burger crawls) and collaborating on social media. He emphasizes cooperation over competition and gives a numeric example: if ten restaurants each have 5,000 Instagram followers, their combined reach could be about 50,000 people through joint promotion.

Questions this video answers

About 50,000 people (10 × 5,000).

Chapters

The other thing you want to do is you want to sell a journey. You've probably heard of like the pub crawl. A lot of like bars do up. They like go from Irish bar to Irish bar. Well then someone got the idea. It's like, well, why don't we do it for other stuff? Taco crawl or why don't we do a pizza crawl? Why don't we do a burger crawl? And then they started getting together with restaurants in their town and started organizing together. Remember, you think that you're solo and you think that your competition's out to crush you. They're just trying to survive too work with people. Compound your social media. Ten restaurants working together. Let's say you all have 5,000 followers on Instagram. Think about that. Ten times five, that's 50,000 people. Now you're reaching and it didn't take you anything. Just a little collaboration, just working together a little bit more.