Short YouTube conversation excerpt where Donald Burns and another speaker recall pervasive signage in restaurants. They argue signs become ineffective over time due to the "law of familiarity," implying signage alone fails to produce accountability or behavior change.
Growing up in the restaurant with my dad, he had signs everywhere.
He was everywhere.
Close the freezer door. Close this door. Make sure this is, like, everywhere. There are signs everywhere. It's, like, crazy.
And then what happens? Law of familiarity kicks in. And then after a while, that sign doesn't even. People don't even know.
Who cares about the signs?
Like when people install security cameras in their restaurants. And then two months later, everyone forgets their security cameras. They do stupid.
If your restaurant only works because you work 80 hours a week, it doesn't work.
