Donald Burns, a restaurant owner/chef/consultant with 35 years of experience, announces his new online training platform, Restaurant Coach University (RCU). He argues that the main issue holding restaurants back is a "mindset" problem—specifically an "addiction to average"—and says checklists or apps won't solve it. The courses were built over two years to teach mindset-driven operational improvements; he invites listeners to sign up for the RCU VIP list for exclusive offers.
Hi, Donald Burns. Hey. I want to take a minute and tell you about an exciting new project. I just launched a new online training platform called the Restaurant Coach University. And it's a little different from your typical training courses out there for restaurants. Now, in my 35 years in this business as a restaurant owner, chef, consultant, and now as a business coach, I have really seen the number one thing that holds restaurants back. And in some mindset of those running the restaurant, come on, you know, you should update your food cost. You know, you should market more on social media to drive traffic. You know, you should fire that one person that's on your team that's bringing everybody down. See, people ask me all the time for the secret or if there's a new app that will pull everything together for them. Now, if you think that a new checklist or app and that your team will finally start doing the things the way you want them to be done, come on, let's get real. I can give you hundreds of checklists and I can talk about some real cutting edge apps out there that will make your operations mobile and streamlined. See, checklists and apps won't solve the problem holding most restaurants back, because you know what that problem really is? It's the addiction to average. You see, average is the new standard. Average is in the middle of the market and that middle is getting bigger and bigger every year. See, there is a storm coming to the restaurant business and the best way to survive that storm is to distance yourself as far away, as fast away from the middle as you can. And that requires thinking a little differently than you have in the past. That requires a change in mindset. Now, it's been two years in the making. And the courses at Restaurant Coach University, or as I like to call it, rcu, were carefully created and designed to work on the real solutions to getting a better restaurant. Now, they say to take no action is an action. Now, you can stay where you are or you can take a step up to another level. I would be honored to be your coach on that journey. So head over to RCU and sign up for the VIP list. Now, there's going to be exclusive offers that I only make available to members of the VIP list. All you need to do is take that first step. All you got to do is go to RCU and sign up.
If your restaurant only works because you work 80 hours a week, it doesn't work.
