Donald Burns (YouTube) announces a new program called Restaurant Builder, which is based on his book Ingredients and will run soon. The short clip highlights the program's focus on "transformational vocabulary"—the idea that the words teams use shape culture, outcomes, energy, and perceptions—and includes playful examples (e.g., renaming a dishwasher).
We have a new program that we're teaching. It's called Restaurant Builder. Restaurant Builder is based on the new book Ingredients, which is available on Amazon. Selfish Self Plug. Right there. In Restaurant Builder, we have a doing. We're doing a thing next week. It's really, really powerful. It's called transformational vocabulary and how the words we use shape our culture, but also shape our outcomes and also shape our energy and our vibrations that we put out to the world. So words are so powerful. You've seen this over, you know, like, I never use the word, like dishwasher. Yeah. We always come a ceramic aquatic technician, you know.
If your restaurant only works because you work 80 hours a week, it doesn't work.
