Donald Burns (creator/uploader) delivers a short YouTube advice clip using Chick-fil-A as an example to argue that clearly-stated core values unify culture across locations and serve as a decision-making compass. He urges leaders to create a tangible "core value mission card," review it with their teams daily, and use it to judge brand-aligned decisions made from the heart.
Chick Fil A is known throughout the United States. All their restaurants have the same culture. And when they adapt, this kind of thing is these core values are how we operate. They become the compass for your team. And I tell all my clients, you just tell your team to do this. When they take that core value card, they make any decision about the brand. If it's in alignment with the core values, and from the heart, you can't make a bad decision. I highly recommend that you make actually a real core value mission card that you talked about with your team every single day.
If your restaurant only works because you work 80 hours a week, it doesn't work.
