A short YouTube video by Donald Burns arguing that comfort in restaurant operations causes stagnation. Burns urges operators to embrace productive discomfort, warns that smooth routines can handcuff potential, and issues a call-to-action to join his eight-week restaurant growth challenge to accelerate growth.
If your restaurant operations feel comfortable, if your daily routines are smooth and unchallenged, then you, my friend, are coasting. And coasting is just a pretty word for stagnating. I mean, you think you're maintaining order, but what you're really doing is handcuffing your potential. The truth is brutal. If you're not feeling the chaos on the edges, you're playing far too small. So if you're ready to ignite your potential and see maybe just, just, just how far can you really go, then join my eight week restaurant growth challenge. I mean, the clock is ticking and it's time to speed up. Let's do this right now.
If your restaurant only works because you work 80 hours a week, it doesn't work.
