Short YouTube advice from Donald Burns encouraging restaurants to use social media not only to post about the business but to actively interact with guests—particularly Gen Z—by making messaging convenient (e.g., one-tap messaging on Instagram) and using automation (e.g., ChatGPT) to provide timely responses.
Social media is also not just a place for you to talk about your restaurant, it's also a great place to interact with your guests. Gen Z's, they like to stay in the apps, and when they're on your, like, Instagram page, they want to go where it's convenient for them. If they can just hit a button and message your restaurant, you want to make sure you keep them engaged and interact with them as soon as you can. And a lot of this stuff can be integrated like chat GPT to have it automated responses.
If your restaurant only works because you work 80 hours a week, it doesn't work.
