Donald Burns explains why restaurant teams need a clear shared vision and how to communicate it so everyone stays aligned. He stresses visual reminders and ongoing communication to keep the goal in front of people.
Just as a shepherd has to have a destination in mind when herding sheep, you too need to have a specific goal for your team. Should be a vivid image of what you want to achieve. Whether it's becoming the best local diner or the next Michelin star establishment, communicating this vision is just as important as defining it. Make sure every team member understands what they're working towards. You do this with regular team meetings, one on one discussions and even visual reminders around your restaurant so they can keep everyone focused and on the same page.
If your restaurant only works because you work 80 hours a week, it doesn't work.
