A short YouTube advice clip by Donald Burns about creating value-driven YouTube content. Burns argues the best videos give viewers something unique they cannot get elsewhere and offers concrete examples for food/restaurant creators — behind-the-scenes kitchen footage, cooking tutorials, virtual restaurant tours, and outings to local vendors — as ways to keep audiences engaged and returning.
Focus on value driven content. The very best YouTube content provides value to your audience. You could do behind the scenes footage of your kitchen, cooking tutorials, or even virtual tours of your restaurant, or maybe even going out to local vendors. The key is to give your viewers something that they can't get anywhere else. By providing value, you're going to keep your audience engaged and keep them coming back for more.
If your restaurant only works because you work 80 hours a week, it doesn't work.
