Donald BurnsThe Restaurant Coach®️

Discover your business identity through core values! #RestaurantSuccess #CoreValue #BusinessIdentity

20 Apr 2024 · 0 min

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0:10

Short video by Donald Burns (recorded April 20, 2024) encouraging business owners—especially restaurants—to identify and articulate their core values. The speaker reports a surprising finding from audience polls: less than 2% of attendees know their core values, and he frames this as a fundamental question for business purpose: "If you don't know who you are and what you stand for, why are you in business?"

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