Donald BurnsThe Restaurant Coach®️

Ditch the ego, don't let it drive your menu blind. #MenuMastery #EgoCheck #RestaurantSuccess

22 May 2024 · 0 min

Watch on YouTube

0:21

A short YouTube clip by Donald Burns advising restaurateurs to remove ego from menu decision-making. Burns warns ego halts learning, blinds operators to data, and causes them to cling to menu choices despite evidence — using metaphors (brakes, desert road curves) to urge humility and data-driven action.

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