A fable about an old man, boy, and donkey shows why trying to please everyone backfires. Restaurants that chase every customer with sprawling menus fail. Pick a niche, dominate it with great food and hospitality, and build real loyalty instead.
Hey, let me tell you a story that pretty much sums up how most restaurants designed their menu. An old man, a boy, and a donkey were going to town.
The boy rode.
On the donkey and the old man walked beside him.
As they went along, they passed some people who remarked.
What a shame it was that the old man was walking and the boy was riding. The man and the boy thought maybe.
The critics were right.
So they changed positions.
Later they.
Passed some people who remarked, oh, what a shame. He makes that little boy walk. So then they decided.
They'D both walk soon.
They passed some.
More people who thought.
That they were real.
Stupid to walk.
When they had a really decent donkey to ride. So they both rode the donkey. Later they.
Passed some people.
Who shamed them by saying how awful it was to put such a load on a poor donkey. The man, the boy thought, well, they.
Were probably right.
So decided to carry the donkey. As they crossed.
The bridge heading into.
Town, they lost their grip on the animal and he.
Fell into the river.
And drowned. The moral of the story, if you try to please everyone, you might as well just kiss your ass goodbye.
See, your menu.
And your brand cannot be everything to everyone.
You need to.
Know your niche, and then you need to dominate your niche.
Through superior.
Food, high hospitality, value and connection.
Restaurants sell.
More than just food and beverage. They sell emotion. Tap into that and you'll be able.
To stand out in.
The market and not lose your ass.
If your restaurant only works because you work 80 hours a week, it doesn't work.
