A short motivational monologue by Donald Burns aimed at restaurant owners and leaders urging them to become obsessed and fully committed to achieving success. Burns argues that love for the work is unnecessary; instead, addiction to winning, disciplined scheduling, relentless action, and willingness to be seen as "crazy" are what produce breakthroughs. He recommends modeling others, finding mentors or coaches, and joining masterminds to achieve extraordinary results.
You. I'm talking to the restaurant owner leader that wants more. People say, if you want to be successful in the restaurant business, you gotta love what you do. You don't have to love what you do. You have to be addicted to what you do. You have to be addicted to winning. There is an invisible line in life that most people won't cross. You gotta cross that line and go all in. You must become obsessed with obtaining your goal. You've gotta go further than the average restaurant or person. People that are interested in success only take action when it's convenient. When you are committed to producing results, when you are totally committed, there are no excuses. You don't find the time, you schedule the time. You become disciplined. You form better habits, and the breakthroughs follow every single time. You have to be obsessed. You have to be. You have to be addicted. You have to become disciplined. And the key here is you. Most people are looking for other individuals to do stuff for them. Stop looking outside. When the answers are within, it starts and ends with you. I am so obsessed with helping you get the restaurant and life that you want that if need be, I'm willing to let the whole world think I'm crazy. My commitment to my obsession is so great that I'm willing to stand with those few that are willing to dig down to get it. Will you have the commitment to your obsession to get the restaurant? You know, it can be to say, I will do whatever it takes. I'm going to see this thing through until the end. Become obsessed with obtaining that goal, because I will tell you right now that if there's something you can't stop thinking about, that's something you're going to achieve. When you become so focused on something, you think about it when you wake up and when you go to bed and then you get up and you get yourself to take massive action during the day, and you keep changing your approach until you get there. Model someone, find a mentor, hire a coach, or join a mastermind group. You will truly have an extraordinary restaurant and life on your terms.
If your restaurant only works because you work 80 hours a week, it doesn't work.
