Don't say this if you want a 7-figure team. #restaurantleadership #trcmethod #restaurantculture

15 Jul 2025

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This is a YouTube video titled "Don't say this if you want a 7-figure team. #restaurantleadership #trcmethod #restaurantculture" featuring Donald Burns speaking about language and terminology used within the TRC (The Restaurant Coach) framework, emphasizing positive word choices to foster team culture. The content is from July 15, 2025.

We call them taboo words in the TRC kind of world. We do not use customer. We always say gus. We don't say staff. We say team. Never use the word try. That's the worst word in the world. Hey, Donald. I'm gonna try. Oh, my God. I'm gonna have a heart attack when I hear. Anytime I hear someone say the word tribe. No, we don't try. We don't try. Or maybe. Yeah, maybe. Yeah. You know, and I know I should cost out my menu. You should.