This is a YouTube video titled "Even the big restaurants don't know this. #primecost #restaurantcoach #restaurantbusiness" featuring Matt Wolfe discussing the concept of prime cost in the restaurant industry, highlighting how even well-known restaurant owners may not understand their profitability. The content is from July 17, 2025.
Nobody knows what prime cost is. Yeah. Even big restaurants, they have, you know, they have multiple locations. You know, they're barely hanging out in a lot of them. Yeah, you can do big numbers. But, you know, I have clients that are like, I'm the most famous guy in town. I own these restaurants. I own this chain. And they don't know that I'm not making money. And that's another thing. So prime cost. If you don't know what prime cost is, number one, you should call us.
If your restaurant only works because you work 80 hours a week, it doesn't work.
