Even the big restaurants don't know this. #primecost #restaurantcoach #restaurantbusiness

17 Jul 2025 · 0 min

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Short YouTube clip (Donald Burns) in which two speakers introduce the topic of "prime cost," asserting that many restaurant owners — including large chains and famous local operators — do not understand prime cost and may be unknowingly unprofitable. The clip ends with a brief coaching call-to-action ("If you don't know what prime cost is... call us").

Nobody knows what prime cost is.
Yeah. Even big restaurants, they have, you know, they have multiple locations. You know, they're barely hanging out in a lot of them. Yeah, you can do big numbers. But, you know, I have clients that are like, I'm the most famous guy in town. I own these restaurants. I own this chain. And they don't know that I'm not making money.
And that's another thing.
So prime cost.
If you don't know what prime cost is, number one, you should call us.