Short motivational talk (YouTube transcript) by Donald Burns advising restaurant owners to balance day-to-day operations with long-term strategy and to identify their deeper purpose for being in the restaurant business; argues that money is a byproduct and urges owners to pursue a meaningful 'why'.
You need to focus on the day to day and you need to focus on the long term. The problem is that most owners focus on the day to day and they actually ignore the long term. And when you do that, your restaurant's doomed. You need to focus on strategy, you need to focus on long term plans, you need to focus on the why. You need to focus on the dream. Again, restaurants are not created to make money. Money is a byproduct of something much more important. Now, your restaurant might be making money, but here's the thing. Are you happy? I mean, if you're not, you need to dig deep and find out what your real purpose is for being in the restaurant business in the first place.
If your restaurant only works because you work 80 hours a week, it doesn't work.
