A short YouTube video (speaker: Donald Burns) promoting YouTube as a platform for brand promotion and influencer marketing. The speaker highlights video types (behind-the-scenes, cooking demos), the ability to communicate brand story (who you are), and cites a study claiming 80% of marketers find influencer marketing very effective; he also asserts YouTube drives sales.
YouTube is an amazing platform for allowing you to showcase your brand through videos, which can include behind the scenes footage, you can do cooking demonstrations. And also it's a really opportunity to talk about who you are and not just what you do. YouTube has a vast network of influencers who can promote your restaurant to their followers. According to a study, 80% of marketers found influencer marketing to be very effective. And of course, YouTube brings in the sales.
If your restaurant only works because you work 80 hours a week, it doesn't work.
