Getting people in your restaurant is easy! Making a profit is the challenge!

22 Nov 2022 · 1 min

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1:00

Donald Burns says restaurant-marketing companies sell you more customers, but that's not the problem. The real challenge is hitting 12-22% profit margins, working eight hours a day, keeping a stable team, and actually taking vacations. He's worked with over 2,200 independent restaurants on this.

Questions this video answers

Over 2,200 independent restaurants.

12–22% profitability.

Eight hours per day or less.

Four times a year.

November 22, 2022.

Chapters

Hey a little public service announcement here. I want you to be aware of those slick restaurant marketing companies that you know they promise to get you more butts in the seats guaranteed. Allow me to tell you a little secret. Getting guests to your restaurant is actually easy. Now making a high profit, not working 12 plus hours a day that's the real challenge. Now for centuries these kind of snake oil conmen have been offering you a shortcut and the fast track to get more guests. How about we focus on this instead? How about making a consistent 12 to 22% profitability? How about working eight hours in a day or less in your restaurant? How about building a team that runs the restaurant your way and not their way? How about having the freedom to take vacations four times a year? How about sleeping through the night because you're not stressed out about payroll bills, staff calling off equipment repairs. Now I can show you the exact steps that I have shared with over 2200 independent restaurants to get all.