Donald Burns delivers a short motivational YouTube clip addressing people who feel stuck in life or business. He argues that fear and attachment to one’s current identity keep people from changing, and that reinvention—though terrifying—is necessary to evolve, level up, and achieve better results.
Most people stay stuck because they're just too damn scared to do what it takes to level up. They're too attached to the person that they've always been. They're comfortable, even if they're not getting the results they want. Why? Because change is hard. Reinventing yourself, that's terrifying. If you want to push past that limit, if you want to take your business and you want to take your life to the next level, you don't have a choice. You have to evolve. Reinvention is the path to growth.
If your restaurant only works because you work 80 hours a week, it doesn't work.
