Donald Burns explains the need to actively recruit rather than rely on passive job ads. He contrasts job postings (passive, hope-based) with active strategies such as searching resumes on major job sites and proactively messaging promising candidates. The emphasis is on putting yourself out there and pre-screening candidates rather than waiting for applicants.
You have to be actively recruiting. The key word here is actively. What's the biggest difference between job ads and recruiting? One is passive and the other is active. When you place a standard job ad on your favorite online job forum, what you're doing, you're just being passive and you're waiting for people to see it and come running, which they never really seem to do. Placing job ads is passive. It relies on hope. If your main recruiting strategy is hope, you're totally screwed. So how do you actively recruit? Many top job sites allow you to actively search resumes in your market. That means that you can pre screen people ahead, and if you like one it looks promising, you can send them a message. So yes, that means you're going to need to put yourself out there a little bit and ask people if they're interested.
If your restaurant only works because you work 80 hours a week, it doesn't work.
