Short video by Donald Burns presenting restaurant marketing advice: most restaurants advertise but few truly market their brand; effective marketing identifies ideal guests, taps emotions, communicates mission/values/vision, and uses storytelling (especially video) with consistency to create loyal "raving fans."
Every restaurant poster advertises. Only 20% of restaurants truly market their brand, where they get a return on their investment. The other 80% throw massive amounts of money and time down the drain doing things that are bantimetrics, such as likes and views. A well designed marketing program is going to show how to identify your ideal guest. It's going to show you how to tap into emotions. It's going to show you how to share your mission, your core values and your vision to the world. You're going to learn how to take people with you on a journey or a story through video, and when that happens, they become raving fans. Posting is easy marketing that matters and has an impact on your brand takes a plan and consistency.
If your restaurant only works because you work 80 hours a week, it doesn't work.
