I stopped pretending—and everything changed.#authentic #leadershiptruths #leadwithtruth
8 Oct 2025 · 1 min

0:47
Short personal monologue by Donald Burns on leadership authenticity: he describes dropping the "mask" of pretense, advocating for being real, honest and candid with team members. He emphasizes Gen Z’s sensitivity to inauthenticity and notes he leads about 450 employees; he reports that being authentic has been working so far.










