Short YouTube monologue by Donald Burns advising restaurant owners and managers to identify and maximize their personal strengths (e.g., food costing, marketing, cooking). Emphasizes that the person in charge is the leader, that leadership can be learned and improved, and that the owner/manager is the restaurant’s most valuable asset.
We all have certain skills that come easy to us. Now, you might be a master at food costing. You might be a marketing genius. You might be an amazing chef. You need to really identify your strengths and maximize them to their potential. Remember, you are your greatest asset, and you're also your most valuable person on your team. You are the leader. Now, you might be thinking, again, oh, keep saying I'm a leader, but I don't want to be a leader. Stop saying that. If you're in charge of a restaurant, you are the leader. Now, you might not think you're a good leader, but again, the thing about becoming a leader is that you can always become better. You can become outstanding. You can become the leader that your restaurant really, truly needs.
If your restaurant only works because you work 80 hours a week, it doesn't work.
