What were estimated US restaurant industry sales in 2021?

Donald BurnsThe Restaurant Coach®️

Identify your competitors, find a niche you can dominate

12 Aug 2023 · 0 min

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0:27

A short advisory clip by Donald Burns offering restaurant-industry business advice. He cites a 2021 US restaurant industry sales figure, urges entrepreneurs to research direct and indirect competitors, choose and dominate a specific niche, keep brand messaging focused, and monitor emerging trends rather than trying to serve everyone.

Questions this video answers

$899 billion (estimated)

Quick little tip. Did you know that in 2021, the US restaurant industry generated an estimated $899 billion in sales? That is huge. But to get a slice of that pie, you're going to need to do your homework on this business plan. If you competitors, both direct and indirect competition, find a niche that you can dominate and really keep an eye on emerging trends. Don't try to be everything to everyone. Keep your brand message tight and really dialed in.