Short advice from Donald Burns on partnering with local food bloggers and influencers to drive restaurant traffic: offer exclusive dining experiences in exchange for reviews, videos, or social posts; target influencers whose engaged audiences match the restaurant’s ideal guest profile to maximize ROI and attract the right guests.
Partnering with local food bloggers and influencers is a powerful way to gain exposure and attract new guests. Offer them exclusive dining experiences in exchange for a review, a video, or a post on their social media platforms. Be sure to target influencers with an engaged audience that fit your ideal guest profile. This will help you maximize your return on investment and attract the right type of guests to your restaurant.
If your restaurant only works because you work 80 hours a week, it doesn't work.
