Is your restaurant taking advantage of YouTube?

8 Sept 2023 · 1 min

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0:34

A short YouTube marketing video by Donald Burns arguing that restaurants should use YouTube because video is the most engaging social content and YouTube offers very large reach. The speaker cites HubSpot (54% of consumers want more video from brands), Alexa (YouTube averages 1 billion hours of video watched per day), and notes YouTube has over 2 billion monthly active users to support reach claims.

Questions this video answers

54%

1 billion hours per day

Over 2 billion monthly active users

Chapters

Why restaurants should market on YouTube video content is more engaging According to a study by HubSpot, video content is the most engaging form of content on social media, with 54% of consumers wanting to see more video content from the brands that they follow. According to Alexa, YouTube is the second most visited website in the world with an average of 1 billion hours of video per day. YouTube also allows you to reach a wider audience. YouTube currently has over 2 billion monthly active user, making it an excellent platform to reach a wide and diverse audience.