A short YouTube monologue by Donald Burns asserting that poor business performance is the owner's fault rather than the economy — citing dropped standards, messy systems, and an uncaring team — and urging immediate accountability. The piece closes with a direct call-to-action: DM the word "wake up" to receive a link to resources to begin fixing these issues.
Every time things go south, you blame the economy, the competition or your staff. But here's the hard truth. It's not the economy. It's you. You've let things slip. You've cut corners and allowed your standards to drop. Your systems are a mess. Your team doesn't care, and you're too busy pointing fingers to fix what's really broken. Economy isn't the problem. You are the problem. Here's what I want you to do. Dme the word wake up, and I'm going to send you a link to something that's going to help you get started on the path to having it all. Do it right now.
If your restaurant only works because you work 80 hours a week, it doesn't work.
