Short motivational talk by Donald Burns urging people (specifically restaurant owners/staff) to confront fear and break old habits that hold them back; emphasizes that avoiding change keeps one trapped in a cycle of hype and disappointment.
Change is hard. It's uncomfortable. It means stepping into the unknown, and that's terrifying. So what do you do? You slip right back into the old habits, the ones that make you feel safe, but are actually dragging you and your restaurant down the tubes. Until you face this fear head on, you're going to stay stuck in this vicious cycle of hype and disappointment.
If your restaurant only works because you work 80 hours a week, it doesn't work.
