Donald Burns argues that credibility creates trust, which shapes culture and ultimately builds a strong brand. He contrasts managers who merely hold a role with leaders who take consistent action and personal accountability, emphasizing integrity and leading by example as essential to earning respect and trust.
Credibility leads to trust. Trust builds culture. Culture builds an outstanding brand. A lot of restaurant owners and managers talk a great game. However, watch them in action and you're gonna see there's a big disconnect between what they say and what they do. If you selected the core value of integrity, you better live up to what that word means. A leader leads a team through consistent action and takes personal accountability for those actions. A person is assigned a role of a manager. Anyone can be a manager. A leader steps up to actually lead. Remember this. Leadership is respected. Leadership is trusted. Leadership is earned.
If your restaurant only works because you work 80 hours a week, it doesn't work.
