Short promotional excerpt from a YouTube video by Donald Burns encouraging restaurant owners to align operations with their core values and lead with passion as well as strategy. The speaker pitches the TRC Vault — offering access to Restaurant Coach University courses and a global community for independent restaurant owners — as a solution for owners tired of the grind.
Don't neglect the strategic, logical side of running your business. I mean, that's crucial. But also, let's let your heart lead the way. It reminds you of why you opened your restaurant in the first place. And it also helps you connect with a mission that goes way beyond just making some money. So if you're tired of the endless grind and you're ready to align your restaurant's operations with your deeper values, your core values, then it's time to join TRC Vault. Inside the TRC Vault, you're going to gain access to some of my courses from my Restaurant Coach University. You can connect with other independent restaurant owners from around the world.
If your restaurant only works because you work 80 hours a week, it doesn't work.
