Donald Burns warns that opening a restaurant and making immediate profits are commonly underestimated; the restaurant industry is framed as a survival-of-the-fittest environment requiring adaptability to changing markets and guest tastes, plus focus and discipline to succeed.
If you think it's easy to open a restaurant, you're in for a big surprise. And if you think you're able to make money right away, you're in for an even bigger surprise. The restaurant industry is a lot like life. It is a game of survival of the fittest. And you must be able to adapt to the ever changing market. You must be able to adapt to the changing taste of your guest. Focus and discipline is what is required to win this game.
If your restaurant only works because you work 80 hours a week, it doesn't work.
