Donald Burns argues that restaurant leaders must not only state core values but actively live them. Living core values distinguishes authentic leaders from hypocrites, helps attract ideal guests and team members, and is foundational to building a strong restaurant culture and successful hiring/retention.
Finding staff made easy or build a restaurant culture that doesn't suck. You see, your core values are not just something that you preach about every day. They have to be something that you live as a leader. It's one thing to talk a good game. It's another to play a good game. Can you do that by living your core values? Is the big question. You must set the example in your restaurant as a leader. If you don't, you're nothing more than a hypocrite. And no one wants to follow a hypocrite. Your core values become a magnet to attracting your ideal guest and your ideal team player. Players for your restaurant do not underestimate the power of core values in getting the restaurant and life that you desire.
If your restaurant only works because you work 80 hours a week, it doesn't work.
