Short video by Donald Burns offering creative, low-cost marketing advice for restaurants: spend less on discounts and more on clever, edgy promotions that attract attention. Emphasizes creativity, courage, and willingness to be a little weird instead of relying on standard discount tactics.
So here's the truth. While the Internet is a crowded place, you don't need a lot of money to make noise. You just need to know how to make noise. That's going to get people's attention. That requires you to be a little creative, a little courageous, and a little weird. For example, now you could post which the standard which I mean boring stock photo of chicken wings and a pint of beer and say come on down tonight for dollar wings and $2 draft beers. You don't need to bribe people with discounts if your marketing is clever and a little edgy.
If your restaurant only works because you work 80 hours a week, it doesn't work.
