Short excerpt from a YouTube video ("Make them crave what you’ve got" by Donald Burns) giving marketing advice for restaurants: cultivate cravings by using mouth-watering visuals (videos recommended), tantalizing menu descriptions, and highlighting unique selling points so guests eagerly anticipate visits. The tone is direct and prescriptive.
You have to cultivate cravings. Create a strong desire for your dishes by sharing mouth watering visuals. Videos are hands down the best option for this. You want to use in your menus. Use tantalizing descriptions and really highlight your unique selling points. And not just the same damn burrito wrapped with a different wrapper. You have to make your guests crave your offerings, crave your food, crave your atmosphere, crave your culture. And they want to then eagerly anticipate their visit to your restaurant.
If your restaurant only works because you work 80 hours a week, it doesn't work.
