Short advice video by Donald Burns advising restaurants/operators how to convert first-time guests into loyal, repeat customers. Main recommendations: implement loyalty programs, provide personalized experiences (including AI-driven product recommendations from purchasing data), and maintain ongoing communication via email and SMS to stay top-of-mind and encourage return visits.
Once your guests have tried your delicious food, your goal is to turn them into raving fans. Loyal guests implement loyalty programs, offer personalized experience, and you can use AI to make personal recommendations based on buying data. And then you really want to maintain constant communication through email and SMS to encourage them to return and become raving fans. Remember, marketing is all about top of mind.
If your restaurant only works because you work 80 hours a week, it doesn't work.
